According to Mintel Sports Participation Report (2007) participation in sport is biased towards males under the age of 45 who are categorised in the ABC1 socio-economic grade. Therefore the ideal target market Nike should aim this product at is the young sports enthusiasts between the ages of 15-35. In order to reach their target market‚ Nike will segment the country geodemographically targeting the cities with the highest level of sports participation and ABC1 individuals. The target audience
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------------------------------------------------- Water and Electrolytes Water constitutes 50-55% of a woman’s body weight and 55-60% of man’s weight. Water gives structure and form to the body‚ helps maintain body temperature‚ and also creates the necessary environment for cell metabolism. There are two compartments of body water‚ extracellular and intracellular fluid. Extracellular fluid (ECF) is water found outside of cells. Making up approximately 20% of total body weight‚ the ECF consists
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Alterations in Fluids‚ Electrolytes‚ and Acid-Base Balance Composition & Compartment Distribution of Body Fluids ← Body fluids are distributed between the intracellular fluid (ICF) and extracellular fluid (ECF) compartments. The ICF compartment consists of fluid contained within all of the billions of cells in the body. It is the larger of the two compartments‚ containing approximately two thirds of the body water in healthy adults. ← The remaining one third of body water is in
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How do sports drinks affect reaction time? My goal was to test different drinks that are advertised to help you have a better athletic performance‚ and to find out which one worked best. Procedure: 1. I measured each test subject’s reaction time prior to exercise for comparative measures. 2. I divided each 1200ml portions of Gatorade‚ Powerade‚ and Water into 300ml portions respectively. 3. I had each test subject take one of the drinks and go on a 30min run. I then‚ instructed the subjects
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ASSIGNMENT # 5 “BRAND AUDIT OF PAKOLA” Brand Inventory: History: Pakola is one of the most popular brands in Pakistan. The brand was created on 14th August‚ 1950. Pakola is Pakistan’s national drink but its might is spread all over globe. It’s the only Pakistani soft drink which is available in America‚ Africa‚ Australia‚ Afghanistan‚ Canada‚ Middle East‚ New Zealand and United Kingdom. Owner: Zeeshan Z. Habib Slogan: “DIL BOLA …. Pakola” Logo: Attributes: Energizing‚ Cool‚ Sweetish
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for their isotonic sports drink‚ Nike Go. A main market objective will be to establish the isotonic drink as the most credible sports drink in the market. This will not just happen though‚ this can only happen through a lot of promotion and appeal. Creating strong consumer awareness is very important in gaining market share as it is a completely new product from Nike. This can be done through promoting the product‚ Nike Go‚ and allowing consumers to become aware that Nike has this new product. In
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Competition in energy drinks‚ sports drinks and vitamin enhanced beverages Kyle Holloway Spring Hill College INTRODUCTION Alternative beverages such as sports drinks‚ energy drinks‚ and vitamin-enhanced beverages developed into an important competitor for the beverage industry and saw rapid growth in the mid-2000s. Alternative beverages compete on the basis of differentiation from each other in the market and traditional drinks‚ such as carbonated soft drinks and fruit juices. The largest sellers
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Orange Juice‚ an innocent orangutan surrounded by corruption. She wanted to find her kids‚ she was not meant for the environment that she arrived in‚ which is why she had to die. When first read‚ the death can look pointless and a mistake‚ but there is a purpose. Orange Juice represented the innocence that Pi had when he came onto the boat. This innocence would have ended in his death. When Pi was first placed on the boat‚ he made the choice to save Richard Parker. Soon he realized that he had
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the question “Which is the hardest sport?” most people might reach for boxing or wrestling (ESPN; Kevin Neeld). While these seem like plausible choices‚ society forgets the psychology behind sports. When adding psychology‚ rowing should definitely score higher than 39th out 60 different sports(ESPN). Even based off of physiology most people seem to underestimate how hard repeating and perfecting a rowing stroke can be. Physiology‚ psychology‚ and experience prove that rowing is more difficult than
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It has become one of the most famous design studios in South Africa. The company publish a magazine called I-Jusi because they wanted to produce designs with African elements that met international standards. He wanted to satisfy the customers who wanted his
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