Source: Msnbc‚ Business‚ Food Inc. NEW YORK - Feeling bad about the economy? Indulge a little‚ have a soda. Marketers at Coca-Cola Co. and PepsiCo Inc. are counting on that sentiment to appeal to consumers overwhelmed with a drumbeat of bad economic news. "What people want to do is pause and refresh‚" said Coca-Cola chief marketing officer Joe Tripodi. Pepsi‚ the world’s second-largest soft drink maker‚ launched a new marketing campaign at the beginning of the year‚ while No. 1 Coke launched its campaign
Premium Coca-Cola Soft drink Marketing
Drivers of Industry Financial Structure A. Online Retailer: - Low Net Plant & Equipment: An online retailer will not have a huge facility as compared to a manufacturer. It will have at most an office building and a warehouse to stockpile some inventory of its own. - No Receivables/Days of Receivables: Since an online retailer caters to only individual customers‚ and since the latter pays usually by cash or credit card‚ accounts receivable will be at most a negligible amount‚ if not zero.
Premium Balance sheet Accounts receivable Asset
Management and Economics Available online at www.managementjournal.info RESEARCH ARTICLE An Empirical Analysis of Capital Structure on Firms’ Performance in Nigeria Taiwo Adewale Muritala* Department of Economics and Financial Studies‚ Fountain University Osogbo‚ Osun State‚ Nigeria. *Correspondence E-mail: muritaiwo@yahoo.com Abstract This paper examines the optimum level of capital structure through which a firm can increase its financial performance using annual data of ten firms spanning
Premium Corporate finance Finance Capital structure
Executive Summary Industry Profile 1. Industry classification 2. Size & growth 3. Profitability 1. Industry Profitability 2. Complement & family products profitability 3. Factors affect profitability: 3.1. Product segmentation 3.2. Degree of industry concentration 3.3. Ease of entry & exit 3.4. Price factors in key supply input 4. SWOT analysis Demand and Supply Analysis 1. Demand 1. Customer study 1.1. Age/Sex/Geographical allocation 1.2. Occupation/Income/Lifestyles
Premium Strategic management Supply and demand Marketing
The total explicit cost is $793‚000($970‚000-$177‚000). The total implicit cost is $190‚000($175‚000+.15X$100‚000). The total economic costs is $983‚000($793‚000+$190‚000). b. The accounting profit in 2010 is $177‚000($970‚000-$793‚000) c. The economic profit in 2010 is $-13‚000($970‚000-$793‚000-$190‚000). d. The owner should not leave his job because the economic profit is negative‚ which means he will earn less if he does his own business. 2. a. The type of agency problem that is involved here
Premium Profit Hotel Marketing
small independent retailers in direct competition with Woolworths and Coles provide some competitive respite for consumers‚ as they encourage competitive pricing‚ albeit predatory pricing‚ it is clear that Woolworths and Coles control the supermarket industry in Australia‚ in the formation of a duopoly. It is evident that Woolworths and Coles engage in predatory pricing in an attempt to eliminate independent retailers from the market. This article discusses recent efforts made by the Australian government
Premium Oligopoly Monopoly Marketing
a diagram of a perfectly competitive firm earning a positive economic profit assume the wages‚ which the firm pays to its workers‚ falls. Illustrate the impact of such an event on the price‚ output and profits of this firm 2. Examine the following statement to see whether it is true or false. If it is true‚ explain why it is true. If it is false‚ explain why it is false and then write the statement correctly. A profit maximising perfectly competitive firm should select the output level at which
Premium Economics Microeconomics Costs
Economic Analysis of the United States Hotel Industry Background Information Our team chose the hotel industry in the United States for our economic analysis. The hotel business has existed since the earliest times‚ and has influenced the development of the economy since the founding of this country. According to the American Hotel and Lodging Association‚ in the year 1900‚ there were fewer than 10‚000 hotels in the US which provided 750‚000 to 850‚000 rooms. The 2004 figures show that
Premium Hotel chains Hotel
Huge Profits and Salaries for the Owners In order to best maximize their profits‚ the big fast food giant ’s created the franchise system. This system allows the companies to maintain overall control of the product‚ and give them a guaranteed rate of return‚ while at the same time allowing local owners to create a low-wage work force best suited to local conditions. For us‚ as workers‚ that means our immediate employers are often small business owners‚ and franchise owners who plead poverty when
Premium Wage Minimum wage Pizza Hut
settings. There is also a split between the intellect and the body within the work. Thus Vladimir represents the intellect and Estragon the body‚ both of whom cannot exist without the other. (GradeSaver‚ 1999)When comparing the structure of "Waiting for Godot" with the structure of a traditional play‚ like "Oedipus the King"‚ the following can be noted:"Oedipus the King" is a story with a clearly defined beginning‚ middle and end. It has linear progression. There is firstly an exposition‚ followed by
Premium Existentialism Waiting for Godot Samuel Beckett