26 JetBlue Airlines: Will It Remain “Blue” By: Shurui Sun CONTENTS Part 1: Introduction …………………………………… Page 2-3 Part 2: SWOT Analysis ………………………………… Page 3-6 Part 3: Porter Five Forces Analysis ………………………Page 6-8 Part 4: Financial Analysis ……………………………… Page 8-13 Part 5:Problems and Solutions ……………………………Page 13-14 Part 6: Recommendation …………………………………Page 14-15 Part 1: Introduction JetBlue Airlines Corporation was established on February‚ 1999 by David Neeleman
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Introduction: JetBlue is planned to establish by David Neeleman in July 1999. Although the terrorist attacks of 9/11 made the huge loss of the whole airline industry‚ JetBlue airways try to publish its own IPO after 2 years of profitable operation in 2002‚ This case study is summarizing the step to publish the IPO. Following this‚ it will discuss the disadvantage and advantage to publish the IPO and use the financial data to evaluate the price is suit for the first publish. In this case‚ there
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I. Current Situation A. Current Performance: JetBlue Airways Corporation is a passenger airline that has established a new airline category a “value airline” based on service‚ style‚ and cost. Known for its award winning customer service and free TV as much as for its low fares‚ JetBlue believes it offers its customers the best coach product in markets it serves‚ with a strong core product and reasonably priced optional upgrades. JetBlue operates primarily on point-to-point routes with its
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___________________________________________________________________________ 1. Which one of the following is not one of the five basic tasks of the strategy-making‚ strategy-executing process? A. Forming a strategic vision of where the company needs to head and what its future business make-up will be B Setting objectives to convert the strategic vision into specific strategic and financial performance . outcomes for the company to achieve C. Crafting a strategy to achieve the objectives and get the company where it wants to go D. Developing
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JETBLUE AIRLINES OCTOBER 2006 JetBlue started their business in a positive approach‚ by ensuring the main elements were in place prior to starting operations. Compared to JetBlue ’s counterparts that started up their airlines in the 1980 ’s and 1990 ’s‚ JetBlue began with a highly experienced senior management team‚ dedicated core values‚ and plenty of capital to ride out the low times. JetBlue ’s strengths and opportunities compared to the industry are: Strength & Opportunities:
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Executive Summary JetBlue was started in 1999 by David Neeleman‚ whose vision is to give high-quality and reliable flying experience in a budget airline. Through sophisticated technology‚ brand new aircrafts‚ impeccable customer service and low fares‚ JetBlue was on its way to achieve this vision. Although the low-fare travel industry was gaining momentum‚ the September 11 attack brought a massive downturn to the already-risky airline industry. However‚ JetBlue was still able to deliver good performance
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SYNOPSIS This case illustrates the success that JetBlue Airline has achieved since founded in 1999‚ though it had trouble in 2007 during Valentine´s day and a few more‚ it managed to overcome the issue and become one of the most known companies for excellent customer service. The author mentions that JetBlue truly cares about the customer because JetBlue doesn´t sell just airplane tickets and its customers neither seek for airplanes tickets when buying at JetBlue. They buy the whole experience in which each
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1) What is JetBlue strategy for success in the marketplace? Doe the company rely primarily on a customer intimacy‚ operational excellence‚ or product leadership customer value proposition? What evidence supports your conclusion? # 1 Based on the company’s 10-K/A filing with the SEC‚ JetBlue’s strategy for success is product leadership with customer value proposition. As a matter of fact‚ this is JetBlue’s core strategy‚ "provides high-quality customer service at low fares primarily on point-to-point
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Introduction JetBlue Airways Corporation‚ or JetBlue‚ is New York’s Hometown Airline. The airline was‚ incorporated in‚ 1998‚ is a passenger carrier company. The Company operates various kinds of aircrafts‚ including Airbus A321‚ Airbus A320 and Embraer E190‚ providing air transportation services across the United States‚ the Caribbean and Latin America. JetBlue is the sixth largest passenger carrier in the U.S. (ref). The airline’s business model places emphasis on product and culture differentiation
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Sample Essay: Jet Blue Airways: Starting From Scratch Three National Equal Employment Opportunities Laws Jet Blue Airways was established to adhere to corporate values of safety‚ caring‚ integrity‚ fun‚ and passion (Gittel & O’Reilly‚ 2001). These values‚ in turn‚ became the basis for the human resources policies and procedures established by the company. As a player in the highly service-oriented airline industry‚ the company’s commitment to its corporate values has enabled it to adhere to several
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