Marketing Strategy Callaway’s main strategy is differentiation based on technologically advanced products which (supposedly) have performance advantages sufficient to justify the premium price. Callaway’s goal is to maintain its #1 position as the world’s largest golf merchandise company. To maintain its status and distance itself even further from the competition‚ Callaway will need to utilize its size and unique technological advances to continue to produce great products that maintain customer
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In the beginning Callaway Club Company (CGC) has had a long time standing of success until they lost sight of what their customers really wanted. CGC should shift their focus to retailer relationships and modify their campaign to promote the fun of the game‚ selling the idea of an easy round of golf with Callaway clubs. They should spend less time and effort on the science and more on developing the customer wants. Addressing the needs and wants of CGC consumers‚ Callaway customers all need one
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Company Workbook Company Name: Callaway Company Information Sheet Sources for company information: www.finance.yahoo.com Company annual report that may be downloaded from company website. Company name: Callaway Address: 2180 Rutherford Road‚ Carlsbad‚ CA 92008-7328 Website: http://www.callawaygolf.com Ticker symbol: ELY Traded on: NYSE Company officers: Mr. Oliver G. Brewer III Chief Executive Officer Mr. Bradley J. Holiday Chief Financial Officer Mr. Alex Mitchell
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Wayne Mallette‚ director of performance management for Callaway Golf Canada is asked by the golf company’s managing director Steve Kaufman‚ to measure the functioning of the Mobile Performance Team (MPT). He is also expected to implement an effective plan of action that would guarantee that Callaway Golf Canada stay superior to its competitors for the rapidly approaching 2008 golf season. Callaway Golf’s main goal is to be of assistance to every golfer to help them improve their golfing skills
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Callaway Golf Company Executive Summary Established in 1982‚ Callaway Golf Company is a leader in the golf equipment industry‚ creating some of the most technologically advanced golf clubs in the business. In less than a decade‚ Callaway’s sales went from $5 million in 1988 to well over $800 million in 1997. The main man behind the success of Callaway Golf Company is Ely Callaway‚ founder‚ chairman and chief executive officer. Over the course of the company history‚ other leaders in the
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Callaway Golf Pear (Chanappiya) Choomjai‚ Darrell Thompson‚ Kent (Zhengyuan) Chan History of Callaway Golf • • • • • • • • • 1981 Ely Callaway sells a wine vineyard for $14 million dollars 1983 Ely renames the company Callaway Hickory Stick USA 1985 Company moves to Carlsbad‚ CA. 1986 Callaway becomes the first company to use computer controlled machines to insure flatness of the clubs‚ along with new and innovative designs. 1988 Company renames its self Callaway Golf 1989 Introduces traditional
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(760) 931-1771 Tim.Sweeney@callawaygolf.com CALLAWAY GOLF ANNOUNCES 2011 AWARDS FOR TOP GOLF PROFESSIONAL AND CLUB FITTERS USING THE CALLAWAY GOLF CUSTOM FITTING TOOLS CARLSBAD‚ Calif.‚ February 1‚ 2012 – Callaway Golf Company (NYSE: ELY) today announced the winner of the Company’s Golf Professional of the Year Award‚ as well as the winners of the Company’s ninth annual Club Fitters of the Year Awards. Each year‚ Callaway awards this honor to a Callaway Staff Professional for his or her ultimate
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Varun N Visawadia Callaway&Golf&Company&! Objec2ve:! Callaway!Golf!Company!(CGC)!faced!a!loses!of!17%!a6er!enjoying!50%!margin!for!10!years.!The! objecAve!here!is!to!analyze!reasons!for!losses!and!recommend!ways!and!means!to!overcome!it. Value&Proposi2on&of&CGC: High!Performance!products‚!High!Quality‚!Excellent!Customer!Service‚!Brand!Equity‚!Proven! technologically!advanced!working!equipment‚!One!Ame!investment!for!Average!golfers‚! PresAgious!for!Skilled!Professionals. Company Customer
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Chapter Callaway Golf Company Rajiv lal Edith D. Prescott . Ely Callaway‚ Callaway Golf Company ’s (CGC) 80-year:old founder‚ chairman‚ and chief executive officer‚ sat in the conference room one sunny day in fall 1999 contemplating his company ’s remarkable story. He wondered how that story might continue in light of some recent internal and external challenges. In the span of a decade‚ Callaway had built CGC into the dominant player in the golf equipment business‚ despite charging premium
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| Callaway Golf Canada: The Mobile Performance Team | Case Study | | | | Jamie Merrimen 100117777 October 12‚ 2012 Business 1703 D1 Dr. Conor Vibert | Problem Statement Wayne Mallette is the director of performance management for Callaway Golf Canada‚ the world`s largest golf club manufacturer. In 2004‚ Mallette launched the Mobile Performance Team (MPT)‚ a team of 20 consultants who demonstrate the Callaway equipment line as well as measuring customers for custom equipment
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