Revision for marketing: Topics 1 Activity 1.1 Why is understanding customers wants so critical for marketers? How are the concepts of value and satisfaction related to each other? Explain the differences between transactions and relationships. Activity 1.2 Now apply the issue discussed in Activity 1.1 to the following questions. Consumers usually choose from a tremendous variety of products and services to satisfy a given need or want. Consider your need for nourishment. How does that
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Evaluation of existing off/online marketing activities Marketing activities refers to how to handle the marketing mix‚ which is‚ price‚ place‚ product‚ promotion in order to be able to market the product successfully. Tracking and measuring the performance of integrated marketing campaigns is very important in being able to work out the returns on marketing investments and whether or not the campaigns achieved its objectives and had any effect on customer or target audience. Therefore by evaluating
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Types of Teams Formal teams have a clear membership and a defined structure‚ as well as the goals they have – in place are systems to ensure those goals are reached. Formal teams may have been created by senior management to solve a particular problem so are all picked for a specific purpose‚ E.g. a multi-agency safer city partnership team who work together across a variety of organisations to combat anti-social behaviour on government behalf. Informal teams are much more flexible‚ individuals
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Chapter 1 Discussion Questions 1‚ 3‚ 5‚ 7‚ 9 Pages 28-29 Week/Session 1 Questions for Review 1. What are the four basic activities that comprise the management process? How are they related to one another? " The four basic activities that comprise the management process are as follows: Planning and Decision Making‚ Organizing‚ Leading‚ and Controlling. Managers engage in these activities to combine human‚ financial‚ physical‚ and information resources efficiently (using resources wisely and
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The four marketing planning activities undertaken by all corporate headquarters are a. Product – The corporate headquarters focus on this activity is product variety‚ quality‚ design‚ features‚ brand name‚ packaging‚ sizes‚ services‚ warranties and returns. They focus on customer feedback and utilize market intelligence services to make sure the customer is happy and is impressed from the product. b. Price – The focus is on List price‚ discounts‚ allowances‚ payment period and credit terms. c
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What activities are defined as a crime? Activities that are defined as a crime are activities or behaviors that a society deems as morally and inherently wrong. My opinion‚ and the opinion of the majority of society‚ is an activity being labelled as morally wrong in the circumstance of crime can be an act that does‚ or has the possibility‚ of emotionally‚ mentally‚ or physically harming others. Activities that are defined as a crime depend on the norms and beliefs of a society‚ so an activity being
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Assessment activity 1 Planning marketing activities Part A 1. Rate the importance of each of the following customer needs for a product or service sold by your organization‚ or an organization you are familiar with. The rating scale is one (vey unimportant) to 10 (very important). Product or service: Importance of the customer Customer need 1 2 3 4 5 6 7 8 9 10 Safety needs * Performance needs * Aesthetic needs * Social
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Module: Financial Management Financial Management Broad Aim The aim of this module is to give participants an overview of the role of managers in controlling financial resources. Training outcomes By the end of this module‚ participants will be able to: • Identify the main elements of financial management and assess whether the financial management in their station is adequate • Identify the financial policies needed in a radio station • Develop a budget • Do a cash flow projection
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TOPIC: ACTIVITY-BASED MANAGEMENT INTRODUCTION Activity based management (ABM) is an approach to management that aims to maximize the value adding activities to the customers while minimizing or eliminating non-value adding activities. The objective of ABM is to improve the efficiency and effectiveness of an organization in securing its markets. It draws on activity based-costing (ABC) as its major source of information and focuses on managing activities to (1) reduce costs‚ (2) create performance
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EXECUTIVE SUMMARY "The art of putting the right man in right place is perhaps the first in the science of management‚ but the art of finding a satisfactory position for the discontented is the most difficult" -Talleyrand Recently words like attrition‚ retention and job switch is back with a bang as the Indian economy is booming. Indian job market is expected to grow
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