amounted to an offer to sell his second-hand car and the offer would remain open for one week. Although Chiu Chor made the first letter to Hei Lau for inquiring “whether he would take HK$40‚000 for the car”‚ the original offer was still valid because this inquiry was a mere request for information about the offer rather than a counter offer‚ it does not imply a rejection of the offer. An example of a mere request is the case of Stevenson‚ Jacques & Co v McLean (1880) : The defendant offered to sell
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Strategic Brand Management Final Study Guide Entire Book‚ but focus on Chpt 8-15 Reading: The Anatomy of Buzz- How to Create Word of Marketing- (Has taken significance due to 3 reasons: noise‚ information overload‚ skepticism-don’t believe message from companies and connectivity-internet). Takes a network approach. The importance of Buzz depends on the 1. Nature of your product (paperclips vs. movies) 2. The people that you’re trying to reach (younger people are more influenced by peers) 3
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Examine what is meant by consideration and consider what amounts to good or sufficient consideration. Consideration is an essential element for the formation and enforcement of a contract. It is the barge by which agreements are enforced in English contract law. It makes simple the process of parties creating contract. Curry v Misa‚ is one of the cases where the courts defined consideration as a benefit‚ a right‚ a profit to one party‚ a forbearance‚ a loss to another. Dunlop v selfridges.
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Guinness Brewery: Strategic Brand Management Brand is‚ according to Davidson (1995)‚ “a collection of attributes which strongly influence purchase”. The aim of this writing is to evaluate the brand Guinness and determinate attributes of it which give the desire to purchase for customers. Brand and customer equity‚ then the Customer Based Brand Equity Model and the advantage of branding will be respectively described and discussed during the writing. The Guinness brewery is a famous Irish beers
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The main reason‚ most Americans moved to the west was to gain wealth‚ freedom‚ and to worship what they believed (Schultz‚ 2013). There were two periods of Americans moving west the first period transpired from 1820 and 1844 and took place regardless of the governments consent. At the beginning of the settling of the west Mountain Men were responsible for the exploration and finding the safest trails and paths to traverse. These Mountain Men paved the way for the new settlers into the western region
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going with the wind. How will you know when you get there? Heck‚ you don’t even know where there is. Where is this company going? What does it want to be when it grows up? What is its purpose? Create‚ communicate and get buy-in to a vision and get the entire team rowing your sailboat in the same direction. Focus on executing that vision‚ use this as a lens in which to evaluate strategic shifts. Now take the entire team in your ship and heading towards your planned goal. Are you getting closer?
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In the movie Pay it Forward there are many key points that can be touched on. In my eyes the movie was truly inspiring and it shows many examples of how one person can really change society for the better good no matter what their age. The whole concept of pay it forward is quit astonishing‚ it starts with one person trying to find 3 people in need. When you find one person you need a good unannounced deed that changes their lives for the good and when they ask why you did you just say pay to them
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Commodity Forwards: with some focus on crude oil 6-1 Same concept applies… • In general‚ commodity forward prices can be found using the same economic principles used for financial forward prices: F0‚T = S0 e (r − δ )T but the details will be different 6-2 Dirty details • For financial assets‚ δ is the dividend yield • For commodities‚ δ is the commodity lease rate The lease rate is the return that makes an investor willing to buy and lend a commodity • Some commodities
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people say brand‚ the brands that come to mind straight away would be Coca-Cola‚ Nike or even Versace. The dictionary defines a brand as ‘a kind or variety of something distinguished by some distinctive characteristic’. However‚ in marketing terms it is defined as ‘a name‚ term‚ sign‚ symbol or design‚ or a combination of these‚ intended to identify the goods or services of one seller or group of sellers of a product or service’ (Kotler‚ Brown‚ Adam‚ Burton‚ Armstrong‚ 2007). A brand can be defined
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What are the skills involved in reading comprehension? 1. What is reading comprehension？ Understanding a written text means extracting the required information from it as efficiently as possible. For example‚ we apply different reading strategies when looking at a notice board to see if there is an advertisement for a particular type of flat and when carefully reading an article of special interest in a scientific journal. Yet locating the relevant advertisement on the board and understanding
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