"What role does the marketer play as a change agent" Essays and Research Papers

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    Role of Marketers

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    customer‚ I do have a love and hate relationship with today’s marketers. It seems that in today’s market‚ in has become a must and a common culture that marketers take up various roles in the company and they are to treat their customers like goddess. They are supposed to be very customer-oriented. Customers are always right and marketers are to go all out to meet and satisfy their needs and wants. At times‚ they are supposed to take up the role to create customers’ needs by crafting out a new product

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    In Shakespeare’s play “ Macbeth”‚ the two characters who are most captivating without a doubt are Macbeth and Lady Macbeth. Since the first moment we are introduced to them‚ they captured our attention with their unusual personalities and roles in their relationship. Being that the play takes place in medieval times‚ one would think that Macbeth would be the head in his marriage leaving little to say for Lady Macbeth. However‚ Lady Macbeth often seems to resemble a puppet master with the way she

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    Change Agents

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    According to (Tandon‚ 2002)‚ a change agent needs many personal characteristics in order to be successful. The role model of an outstanding change agent is embodied by James Shaw‚ who is described as young‚ ambitious‚ idealistic‚ demanding‚ enthusiastic‚ creative‚ intelligent‚ educated‚ persistent‚ strong-minded‚ as well as naïve‚ inexperienced‚ critical and unrealistic. He seems to have it all. And what his skills portfolio is missing‚ he compensates by building a powerful team around him. By recruiting

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    Change Agent

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    Change Agent In today’s work force a manager must be able to foster the necessary changes impeding the future growth of the company. Having a spirit of servanthood can be beneficial for employees to witness because it can become contagious. A manager must take the lead with their vision‚ passion‚ and a positive attitude to engage employees with impeding changes. This paper will focus on how past actions developed my personal ‘Leadership Philosophy’ and how it relates to becoming a change agent

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    Change Agents

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    Change is vital in every organization to survive and to keep up with the ever-changing technology and environment. They include globalisation‚ clashing cultures and diversity‚ changing technology‚ challenging economies‚ the need to be more efficient‚ innovative and responsive to customer demands‚ corporate social responsibilities‚ and aging and growing population (Thompson‚ 2009). In order to survive‚ organizations are required to constantly change so that it remains competitive with the changing

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    Change Agent

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    Change Agent July 5‚ 2009 Change Agent Kansas City has a vast variety of neighborhood playgrounds all with different needs depending on where they are located in the city. While the city is known as the City of Fountains it is the park department that is responsible for keeping the main boulevards‚ fountains beautiful‚ and playgrounds well manicured. The parks department does not

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    Change Agents

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    Agents of Change Transact Insurance Corporation Transact Insurance Corporation What symptom(s) exists in this case to suggest that something has gone wrong? Jim Leon‚ the new vice president of the claims department at Transact Insurance Corporation introduced a new strategy the company’s system. One of the most noticeable signs of change was the “Claims Management Credo” which was an outlined procedure that claim managers were to follow. After evaluation of this process‚ the results

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    Change Agent

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    Change Agent I would say that a change agent is someone who alters human capability or organizational systems to achieve a higher degree of output or self actualization. Beginning with the end in mind‚ the goal of a change agent is obviously to make changes that stick. The result of change agent activity is to enable people to do more‚ or find a new and better perspective on life. Sometimes this latter idea is the foundation for future change which achieves outcomes that were previously not attainable

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    Agents of Change

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    Agents of Change |This person… |Was an agent of change because… | |Martin Luther King |In 1960s‚ African-American Civil Rights Movement‚ the creation of the Civil Rights and the Voting Rights. | |(America clergyman) | | |Died in 1968

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    For this weeks discussion on agents of socialization‚ I chose to explore the role gender plays in sports. According to Real World: An Introduction to Sociology‚ agents of socialization is defined as “social groups‚ institutions‚ and individuals (especially the family‚ school‚ peers‚ and the mass media) that provide structured situations in which socialization takes place”. This means that playing sports teaches many essential concepts about life. Have you ever wondered why is it when a little boy

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