Results June 2013 Examination Postgraduate Diploma In Marketing SRI LANKA INSTITUTE OF MARKETING Acknowledgements I am heartily thankful to Mrs. Tharangi Wijethunga‚ whose encouragement‚ supervision and support from the preliminary to the concluding level enabled me to develop an understanding of the subject. I would also like to thank to Mrs. Indika and the supporting staff for their constant support and coordination of the course. I would like to thank my family and friends for their support
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I. Executive Summary Smart Q is an academic assistance company that based in Sungai Dua‚ Penang since the year of 2012. Smart Q is owned by local retired lecturer‚ Prof. Tee Tan Ong with the help of others retired lecturer. In the year of 2012‚ the owner had decided to invest and start his academic assistant business due to opportunity in the market such as students even lecturers from high education institute need assistance in collecting data and grammar checking to complete their research project
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firm’s aim is to survive and grow. Marketing helps achieve this through marketing activities‚ for example the process of market segmentation leads to the identification of a suitable target market. This identification means firms can manipulate a series of controllable factors- price‚ place‚ promotion and product‚ otherwise known as the marketing mix to produce a positive response in their target market. However a firm must also take into account the marketing environment; these are factors outside
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Title: Better by the Circle? The dynamic effect on the Marketing Concept. Abstract The marketing concept is an overarching concept that links the philosophies‚ practices and theories of marketing. It closely examines an organisations ability to analyse the needs of the customer and make informed decisions based on these needs. These decisions are based on evidence and work towards matching the organisations capabilities and the customer needs‚ ultimately‚ to satisfy both the organisation and the
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Case Study Absolut Vodka: Absolutely Successful Q1 What is the foundation of Absolut Vodka’s success? Is it the vodka‚ the bottle‚ the distribution or the promotion? The foundation of Absolut Vodka’s success is mainly the bottle and the promotion. The design of the bottle was recognised at an early stage as crucial to success. The bottles were elegant‚ different‚ simple and very Swedish. The resulting Absolut bottle was very different from competitor’s bottles. The result was a clear
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industry in which many of you will have to make some choices about how you will compete in the future. Past modes of behavior probably will not carry you through the next decade. The questions are how do you think about the question of strategy for your business and how do you do that in a constructive way. In looking at any industry‚ whether it is real estate or whether it is making widgets‚ there are two basic questions that each of you has to answer if you are going to develop an effective strategy
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Marketing is selling of products or services‚ the business activity of presenting products or services in such a way as to make them desirable. Component of marketing: • Distribution • Marketing research • Advertising and sales promotion • Selling and merchandising • after sales services • Packing • Pricing • Product advertising Importance of marketing to a business Marketing improves the financial success of most organisations over a long period of time. It does cost the organisation
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128-bit system. It had an advanced machine‚ and spent a lot on marketing and games‚ but Playstation2 (also 128-bit) already had an installed base of 20 million. • In late 2005‚ Microsoft introduces the Xbox 360‚ beating the Playstation3 to market. Would it be able to displace Sony as the dominant console producer in this generation? 13-2 Deployment Tactics in the U.S. Video Game Industry Discussion Questions: 1. What factors do you think enabled Sega to break Nintendo’s near monopoly of the
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Higher National Diploma in Business and Management Unit Title: Marketing Principles Assignment Title: Name Emal Abdul Qauom Data No 900635 Unit Lecturer Lena Read Group HND February 2013 Issue Date 14th February 2013 Draft Submission 14th March 2013 Final Submission 28th March 2013 IV Name & Date Isabel Glen 12th February 2013
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Alex Brown Dr. Sobatka POP 1 Section 3 31 August 2013 What Makes Me‚ Me A little over twenty years ago‚ my grandparents decided to move out to a little town called Huntsburg. They bought twenty-eight acres of field that had a farm house on the far end off of a dirt street called Stillwell Road and thus the “Martin Complex” was born. They have four boys‚ my dad and his three brothers‚ who all currently have houses on the property. My house consists of my parents‚ Bill and Lisa‚ my sisters‚ Katie
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