ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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WHAT IS ELECTRONIC COMMERCE? The advance and growth in IT & internet have enabled revolutionary vast changes in the way businesses and people trade. Trading in its simplest definition is all about communication. The spread of computers worldwide and the usage of information technology have played a major role in facilitating and enhancing the communication between traders therefore gave the ignition for E-commerce to come to light. Electronic commerce (e-commerce) has many definitions found
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CHAPTER Introduction to e-commerce 1 LEARNING OBJECTIVES ● ● ● ● ● ● To understand the complexity of e-commerce and its many facets. To explore how e-business and e-commerce fit together. To identify the impact of e-commerce. To recognise the benefits and limitations of e-commerce. To use classification frameworks for analysing e-commerce. To identify the main barriers to the growth and development of e-commerce in organisations. WHAT IS ELECTRONIC COMMERCE? Even today‚ some considerable
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Biyani’s Think Tank Concept based notes E-Commerce BBA Part-III BSc‚MSc-IT Lecturer Deptt. of Information Technology Biyani Girls College‚ Jaipur Deepika Kumari For more details: - http://www.gurukpo.com 2 Published By: Think Tanks Biyani Group of Colleges Concept & Copyright : ©Biyani Shikshan Samiti Sector-3‚ Vidhyadhar Nagar‚ Jaipur-302 023 (Rajasthan) Ph. : 0141-2338371‚ 2338591-95 l Fax : 0141-2338007 E-mail : acad@biyanicolleges.org Website : www.biyanithinktank
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E-commerce advantages and disadvantages E-commerce provides many new ways for businesses and consumers to communicate and conduct business. There are a number of advantages and disadvantages of conducting business in this manner. E-commerce advantages Some advantages that can be achieved from e-commerce include: • Being able to conduct business 24 x 7 x 365 . E-commerce systems can operate all day every day. Your physical storefront does not need to be open in order for customers and suppliers
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Report E-Commerce in Bangladesh: Status‚ Potential and Constraints Najmul Hossain December 2000 A report prepared for JOBS/IRIS Program of USAID. The author gratefully acknowledges comments received from Thierry Van Bastelaer‚ Catherine Mann‚ Dewan Alamgir‚ Asif Khan‚ Abu Saeed Khan‚ Tahmina Begum‚ Shabnam Nadiya and Tonmoy Bashar. The views and analyses in the paper do not necessarily reflect the official position of the IRIS Center‚ the University of Maryland or that of USAID. E-Commerce
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technologies that are leading businesses into the third wave of electronic commerce. The technologies that are leading the business in the third wave of e-commerce are smart phone (mobile commerce)‚ tablet computers‚ radio frequency identification (RFI) devices and smart card and the social commerce. Today’s mobile phones are not limited to sending and receiving e-mails. Smart phone has software (apps) that can do many activities and transactions over the internet. Smart phones includes a keyboard
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What is E-Commerce? Electronic Commerce‚ commonly known as (electronic marketing) e-commerce or eCommerce‚ consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Some common applications related to electronic commerce are the following: Email Enterprise content management Instant messaging Newsgroups Online shopping and order tracking Online banking Online office
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Introduction to E-Commerce Electronic commerce‚ commonly known as e-commerce‚ eCommerce or e-comm‚ refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However‚ the term may refer to more than just buying and selling products online. It also includes the entire online process of developing‚ marketing‚ selling‚ delivering‚ servicing and paying for products and services. The amount of trade conducted electronically has
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Scant comprehensive literature exists about e-commerce risks. Anecdotal evidence indicates that the main risks associated with e-commerce concern hackers‚ viruses‚ and interception of credit card numbers travelling over telecommunication lines. Technological advances can mitigate many perceived risks and recent surveys indicate greater concern over more mundane issues such as running out of stock and high shipping costs. We have categorized risks in three primary areas: information risks‚ technology
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