Case Study : Atlantic Computers Index: Topic Sequence Company Overview Price Strategy adopted..........................................................................1.0 Matzer’s reaction to your recommendation...............................................2.0 Cadena’s reaction to your recommendation..............................................3.0 Customer’s reaction..............................................................................4.0 Responses to
Premium Marketing Pricing Computer software
Mountain Man Brewing Company: Bringing the Brand to Light 1. What are the pros and cons of introducing or not introducing Mountain Man Light to the market? Read carefully the case and make a list of the pros and cons of each possible action. Use the following table to summarize your findings. Consider the following points: Introducing Mountain Man Light Not introducing Mountain Man Light Pros Cons 2. Estimate the financial projections of MMBC from 2006-2010 assuming the
Premium Pricing
relying exclusively on advertising revenue. In a second paragraph‚ provide an example of a company not mentioned in the chapter that is using the advertising-supported model and that is likely to be successful in the long run. Explain why you think it will succeed. Answer: A Web site that relies exclusively on advertising revenues must contend with two major problems. First‚ no consensus has emerged on how to measure and charge for site views and the second problem is that very few Web sites have
Premium Website Internet Adobe Flash
ATLANTIC COMPUTER Atlantic Computer‚ a large manufacturer of servers and other high-tech products‚ has assigned Jason Jowers the responsibility of developing the pricing strategy for the new ‘Atlantic Bundle’. The bundle incorporates a new Tronn server and the Performance Enhancing Server Accelerator (PESA) software tool which allows the Tronn to perform up to four (4) times faster than its standard speed. The Tronn was specifically developed to meet an emerging U.S. marketplace opportunity and
Premium Pricing Costs
Atlantic Computer Case Introduction: Jason Jowers‚ who had recently been hired by the computer manufacturer‚ Atlantic Computer‚ needed to devise a pricing plan for the company’s newest products: The Atlantic Bundle. This bundle contained the Tronn server and its corresponding software‚ the PESA. After an initial marketing meeting with a few key players‚ Jowers had input from the head of the server division (Matzer)‚ the director of the division’s R&D team (Jones)‚ and the director of new product
Premium Computer Supply chain management Computer program
Application & Analysis Exercises Problem -1 S.N Part no. Description Qty Price per unit Total o IBM Server X-3650 1 X-3650 Intel Xenon 5450(Quad Core)/3.0 GHz/ 12mb/1333MHz/4GB Memory/CD-RW- 1 $3‚774.00 $3‚774.00 DVD-ROM/3years on-site+24*7 43X0802 300GB HS 3.5" 15 K RPM HDD 3 $215.00 $645.00 39M5791 4GB (2*2GB) PC2-5300 DDR2 FBD 1 $30.00 $30.00 25R8064 Server Raid 8K Adapter 1 $148.00 $148.00 40K1906 835W HS POWER SUPPLY
Premium Hard disk drive
busy in shaping their careers. However‚ it is very important to develop a hobby. Some hobbies can improve our responsibility and discipline; can open up new vistas of knowledge‚ entertainment and careers. Reading books‚ painting‚ gardening‚ computer software development‚ graphics designing etc. are some such hobbies. Through hobbies‚ we can improve our responsibility and discipline. The key to discipline in hobbies is to spend a little time deciding the level of expertise one desires in a hobby and
Premium Personal life Hobby Leisure
1. What price should Jowers charge DayTraderJournal.com for the Atlantic Bundle? Atlantic Computers ahs been a major competitor in the server market for nearly 30 years. The products are considered top of the line‚ having high quality and reliability. Their brand equity is an important factor to the success of the bundle. Success of the new product launch is in the hands of the server and PESA being sold as a bundle. It is the perception of the consumer‚ however‚ that software tools are usually
Premium Variable cost Costs Price
Case analysis -Atlantic computer: A bundle of pricing options The main products of Atlantic computer are high-tech goods and servers. And in recent stage‚ the company has two segments including the basic market and the new market. Atlantic shows its relative advantages in the basic markets with the product Radia and it is a main product of this company. And it is fortunately that the new marketing grows so fast that could bring large profits for the company. The company has the premier products
Premium Pricing Marketing
E-commerce‚ in the popular sense‚ can be defined as: the use of the Internet and the Web to conduct business transactions. A more technical definition would be: e-commerce involves digitally enabled commercial transactions between and among organizations and individuals. Ecommerce differs from e-business in that no commercial transaction‚ an exchange of value across organizational or individual boundaries‚ takes place in e-business. E-business is the digital enablement of transactions and
Premium Marketing Electronic commerce Business