Explain what promotional Mix is and what each thing does. Promotion mix elements are advertising‚ sales promotions‚ public relations‚ personal selling‚ and direct marketing. Promotion mix is when a company’s promotion strategy focuses on more than one element‚ so the challenge is to integrate these different communication tools in an effective way. To be sure promotion mixes works with the overall marketing mix‚ thereby combining elements of promotion with place‚ price‚ and product to position
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PROMOTIONAL MIX STRATERGIES FOLLOWED AT BIG BAZAR What is Promotional Mix? In marketing‚ the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix. It is the coordination of marketing activities which includes publicity‚ sales promotion‚ advertising‚ direct marketing and personal selling. It is a coordination of activities that you will perform to directly interact with your customers
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How to make your very own etag burger Etag‚ a way of preserving meat is one of the most loved proteins of the Igorots. Some say it looks like tapa (smoked ham). Others would compare it to Ilocos’s bagnet (their own version of chicharon). Contrary to its meat counterparts‚ etag smells brackish. It has a strong burnt moss odor with a pinch of pungent fishy smell. And has a potent salty and smoky flavor. Innasin‚ the other term for etag is derived from the Bontoc/Igorot term inassinan or salted
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COMPANY BACKGROUND Burger Machine is the market leader of the burger-on-wheels segment of Philippine’s Food Industry of 90”s‚ because it is the first burger stand in the Philippines it earned it’s “the National Burger Stand of the Philippines”. Burger Machine is not the resto type‚ it has been consistent in identifying itself as ’the-burger-next-door’; you can see it everywhere‚ in every block‚ and in every corner possible. It is open 24 hours‚ and it called itself as "the burger that never sleeps"
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Introduction: The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand’s offering‚ and is often synonymous with the four Ps: price‚ product‚ promotion‚ and place; in service marketing‚ however‚ the four Ps have been expanded to the Seven Ps or Eight Ps to address the different nature of services. Definition: The definition that many marketers learn as they start out in the industry is:
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the same mentality that Strickland has when it comes to the world of art. It is kind of similar to a basketball player recognizing things other basketball players do that someone with the untrained eye might overlook‚ or the same with soccer and baseball. Stroeve knows that he is a mediocre painter and knows that Strickland has talent and can make art that others cannot notice. Stroeve has a gift that not many people have; Stroeve has compassion and the ability to see the best in people. He was able
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understood that advertising is the best way of selling. All of these companies want to make their advertisements effective and memorable‚ but what makes an advertisement memorable? An illustration‚ a headline and a copy can make an advertisement incredibly memorable. The first feature‚ which makes advertisements effective‚ is an illustration. An illustration has a great effect on advertisements. They can easily make them memorable. First‚ the size of the illustration is very important for effectiveness
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Unit 9 – P1 The promotional mix for Cadbury Crème Egg Cadbury crème egg sponsored the London 2012 Olympic Games. They promoted their products with promotions such as an egg with yolk could give you the chance to win £1000. Cadburys crème eggs advertise their products on TV‚ in magazines and also on the radio. The target audience for Cadburys crème egg is teenagers from the ages of 13 – 19. Cadburys crème eggs use teenagers in their television advertisements to like it with their target
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Five Guys Burgers and Fries: Ingredient’s for Success Case Study Assignment 1 By: Ibrokhim Rakhmatullaev To: Dr. Evangeline Jefferson Professor: COURSE NAME: BUS 508: Contemporary Business Strayer University Washington DC July 2012 Five Guys Burgers and Fries: Ingredient’s for Success Right way might be the long way but it always pays off. Five Guys Burgers and Fries‚ one of the fastest growing fast food chain in the country. It might have took them 15 years to open
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The company’s at hand would still have to generate sales and profits the benefits would have to be communicated to the consumers through promotion. The promotional mix consists of a blend of personal selling‚ sales promotion and advertising‚ public relation tools. Promotion Element Advantages Disadvantages Sales Promotion -good for building awareness with the consumer -effective at reaching a wide audience market -repetition of main brand and product positioning helps build consumer trust
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