themselves. Marketing exists to identify and ultimately explain the decisions people make in order to satisfy their needs and wants. In addition‚ marketing is about understanding the behavior of people. Marketing is a management process that looks into the depth of consumer decision-making and the reasons behind their desired purchases through market research. Hence‚ making it a strong component of any business that may aim to create large sales and a profit.
Premium Maslow's hierarchy of needs Psychology Abraham Maslow
Mobile Computing Mobile Computing Mobile Computing is the ability to connect to the internet through a variety of wireless computing devices on the go. Mobile computing provides wireless transmission to access data and information from whatever location. Mobile computing consists of three different aspects: mobile hardware‚ mobile communication technologies‚ and mobile software. Mobile computing devices include the following: laptop pc’s‚ tablet pc’s‚ PDA’s‚ carputers‚ smartphones‚ and other
Free Mobile phone Personal digital assistant Internet
Introductin Mobile phones are one of the most common information access devices with almost 31% of the global population having access. This exploratory study investigated usage patterns of‚ and attitude about‚ cell phones among university students in a mature market (United States) and a rapidly growing new market (India) by surveying students in each country. Key findings from the study include similarities in the usage of phones to communicate with others and in the perception of mobile phone usage
Free Mobile phone
THE THEORY OF THE FIRM Notes by:Ramon Somar THE THEORY OF THE FIRM Even though managerial economics is not concerned solely with the management of business firms‚ this is its principal field of application. To apply managerial economics to business management‚ we need a theory of the firm‚ a theory indicating how firms behave and what their goals are. The concept of the firm plays a central role in the theory and practice of managerial economics. An understanding of the reason for the existence
Premium Economics Profit maximization
Overview of the Consumer Durables Market 1. India’s Consumer Market Demand for consumer durables in India has been growing on the back of rising incomes; this trend is set to continue even as other factors like rising rural incomes‚ increasing urbanization‚ a growing middle class‚ and changing lifestyles changes aid demand growth in the sector. The consumer durables market recorded revenue of US$ 7.3 billion in FY11 up by 15.9 per cent from the previous financial year. During FY03-FY11‚
Premium South Korea Major appliance Consumer electronics
their business model. Facebook platform empowers developers to build applications and web sites that integrate with Facebook to reach its global network of users and to build personalized and social products. 7-15 Why is mobile computing so important to these three firms? Evaluate the mobile strategies of each firm. Ans: Mobile computing is extremely important to these firms because it’s the future of Internet technology‚ which allows you to connect to Internet without being fixed to one place like
Premium Internet Yahoo! Web search engine
Consumer Behaviour Assignment Part A Q 1 – Describe the inter-relationship between consumer behavior as an academic discipline and the marketing concept Ans The study of consumer behavior enables marketers to understand and predict consumer behavior in the marketplace; it is concerned not only with what consumers buy but also with why‚ when‚ where‚ and how they buy it. Consumer research is the methodology used to study consumer behavior; it takes place at every phase of the consumption process: before
Premium Marketing
undoubtedly‚ each firm attempts to study and understand the consumer behavior due to businesses stay in business by attracting and retaining customers (Arnold‚ Price & Zinkhan‚ 2002). That means only gaining a comprehensive understanding of consumer behavior can meet the firm¡¯s marketing goals. According to Solomon (1999)‚ most marketers now recognize that consumer behavior is an ongoing process; decision making unit plays an important role in this process. As the basic consumer decision-making unit
Premium Decision making Decision theory Decision making software
------------------------------------------------- Mobile phone tracking From Wikipedia‚ the free encyclopedia Mobile phone tracking tracks the current position of a mobile phone even on the move. To locate the phone‚ it must emit at least theroaming signal to contact the next nearby antenna tower‚ but the process does not require an active call. GSM localisation is then done bymultilateration based on the signal strength to nearby antenna masts.[1] Mobile positioning‚ i.e. location based service that
Premium Mobile phone GSM Global Positioning System
Academic Research in Business and Social Sciences January 2012‚ Vol. 2‚ No. 1 ISSN: 2222-6990 Consumer Buying Behavior towards Online Shopping Stores in Malaysia Mehrdad Salehi MBA student‚ Management and Science University‚ Faculty of Management‚ Malaysia Ems_salehi64@yahoo.com Abstract The Internet as a global medium is quickly gaining interest and attractiveness as the most revolutionary marketing tool. The global nature of communication and shopping has as well redefined‚ seeing that it is
Premium Factor analysis Internet Online shopping