AN ANALYSIS OF BRAND SWITCHING BEHAVIOUR SUBMITTED BY ABSTRACT: A proposed integrative approach measured consumer response to various incentives to switch brands. The response measure consisted of both actual behavior (i.e.‚ switching behavior) and an evaluative measure‚ which underlies the behavior. Self-perception theory was utilized to assess consumer switching behavior in response to intrinsic versus extrinsic motives. The integrative approach
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Code-Switching at NUML Abstract Code Switching usually occurs in bilingual societies. The sociolinguistics aspect of Code Switching involves various factors including society‚ prestige‚ and education system and determines the reasons of Code Switching because of socio cultural environment. This research presents an analysis of Code Switching at NUML with in parameters of sociolinguistics context. However‚ data has been analysed only on Code Switched sociolinguistic patterns used by NUML students
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1- Many people ponder what they should do for a vacation and I realized a lot of people don’t seem to share my views about traveling. I believe it’s very important to see the world and different cultures. It lets us open our minds to new things and we get to experience life in exiting different ways. Traveling gives us the opportunity to disconnect from our regular life. You get to forget your problems/issues for a few weeks‚ it can also help you figure things out that you would not have understood
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What’s the Benefit? (The Report) “It is easier to stay out than get out”.- Mark Twain. Smokers believed that smoking is like heaven that releases all your stress and problems furthermore only smokers can understand their fellow smokers. For all over the years the consumption of cigarettes increases and the government must do something about that. Taxation is one of the methods of the government in which they finance their expenditures by implementing charges on citizens and corporate entities
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What Businesses can learn from Ahilya Mahila Mandal Ahilya Mahila Mandal is a NGO in Pen. It was founded in the year 1996 with a mission of "Empowering Women”. I have had the opportunity to closely observe and study the functioning of Ahilya Mandal for more than a decade now. I am awed with the dedication‚ planning skills and the way they execute various programs‚ with a very small pool of voluntary members. The purpose of this note is not to list the various achievements of Ahilya Mandal (and they
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A Study on Brand-Switching Behavior and Promotional Strategies for High-End Airline Flight Services Mihir Dash* and Jacob Alexander** This study analyzes the impact of different promotional programs on the brand-switching behavior of students with respect to premium flight services to determine the ‘optimal promotional mix’ that service providers should offer. This study uses the Markov brand-switching model in combination with game theoretic techniques to find the optimal promotional mixes
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The Influence of Customer Satisfaction and Switching Costs on Customer Retention: A Survey of Retail Internet Banking Users in Hong Kong WONGChjBo BSc(Hons)‚ MBA‚ MA‚ MSc Student ID No. 9911675L International Graduate School of Management Division of Business and Enterprise University of South Australia A Thesis submitted in total fulfillment of the requirements for the degree of Doctor of Philosophy in Business and Management 24 January 2005 TABLE OF CONTENTS Page No.
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Denominational Switching Denominational switching is the action of changing from one religious group to another within the Christian Tradition‚ e.g. from Uniting Church to Anglican Church‚ Catholic to Pentecostal‚ etc. Denominational switching. In the past people tended to remain with the denomination that their parents had baptised them‚ however in more recent times denominational switching has become more common. Many people‚ especially young people‚ find their denomination boring or out of
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the effect that task switching has on performance. Thirty eight students participated in this experiment. They were asked to complete both repeating and switching tasks. The 100 total tasks were fully randomized with 50 task repeating and 50 task switching. It was hypothesized that when a participant will be asked to switch a task over repeating one‚ he or she will be significantly slower in reacting. The collected data revealed that in fact‚ the reaction time for task switching trials was significantly
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Salesforce is being used in a number of large companies from Dunnkin Donuts‚ Electronic Arts (EA) to GE and Delta Airlines. Many of these companies implementing many if not all of Salesforce’s products in doing so alleviating many of their headaches (salesforce.com). For this section we will be looking at Carlo’s Bakery‚ from the hit T.L.C. show Cake Boss and how CEO Buddy Valastro’s decision to implement the use of Salesforce change the way Carlo’s Bakery conducts business‚ moving it from a paper
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