BUSINESS FINANCE AND FINANCIAL ENVIRONMENT FOR BUSINESS Business Finance 1. Business Finance is the act or process of accumulation and utilisation of funds in order to accomplish a firm’s ultimate goal of maximisation of owners’ wealth. Ultimate Goal of a Firm 2. Maximisation of the wealth of the owners or the shareholders of a firm is considered as the ultimate goal of financial management. The price of the stock in the securities market represents a shareholder’s current wealth position
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MARKETING AND FINANCE INTEGRATION Marketing and finance departments in a company are generally at odds with each other due to their opposing orientations. But their qualities‚ when integrated‚ can be productive and greatly enhance value of the corporation. Financial input in marketing can create shareholder value and demonstrate how to achieve the required integration of the finance function with marketing for the successful modern business. The functions of these departments are as follows.
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as OCTAPACE. This paper goes on to present the major findings based on descriptive research design undertaken with the help of structured questionnaires to study the OCTAPACE Culture for marketing professionals in IT Industry. Data is based on the responses from five top management personnel & 25 marketing personnel from the sample of five IT organizations in the year 2003. This paper employs certain statistical tools for assessing whether the hypotheses that had been formed are valid or not. The results
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INTEGRATION | Personnel & Human Resource Management | | EMPLOYEES MORALE AND MOTIVATION MORALE * It is a state of mind and emotions affecting the attitude and willingness to work‚ which in turn‚ affects individual and organizational objective (Theo Haimann) * It is expressed in self-confidence‚ enthusiasm‚ cheerfulness‚ discipline‚ and willingness to perform assigned tasks and/or loyalty to a cause or organization. * It flows from the people’s conviction about the
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Part 1 The role of an accountant is to check‚ summarize‚ present‚ analyze and interpret the accounts for the benefit of the owner and other interested parties. Key responsibilities of an accountant are the preparation and analysis of financial reports which include income loss statements‚ tax return issues and balance sheets. They may also offer services to the public in need of financial advice and expertise. Accountants also act as management and corporate caretakers‚ taking care of small business
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My definition of Marketing would have to be describing as a way to sell products or business. Nowadays there are various ways that marketing is used in business. For instance‚ a lot of business owners who are either starting out or have been in business for quite some time‚ use the Internet‚ Television‚ Billboards‚ and even go to other countries to market their businesses. The key to any successful marketing strategy understands your customer’s needs. Being able to satisfy your customers needs
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Key Marketing strategies 1. INTRODUCTION:MARKETING Marketing is a relatively new concept in the area of information science. Traditionally considered synonymous with selling‚ marketing was thought to belong exclusively to the profit- making sector. Because libraries and information units received their funding from sources other than the immediate user‚ and because librarians and information professionals perceived the value of their product to be self-evident‚ they did not consider that marketing
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Investment Portfolio for RIX PLC Prepared By D.M.D.B. Thanayamwatta Reg No: D121T08-1 Finance for Effective Marketing (MGL203) Individual Assignment December 2012 Examination Post Graduate Diploma in Marketing SRI LANKA INSTITUTE OF MARKETING Contents 1 Executive Summary 2 2 Introduction 3 3 Investing in Stock Exchanged 4 3.1 Colombo Stock Exchange 5 3.2 Investing Portfolio 5 3.3 Important Points about Profitability Ratios‚ 5 3.4 Important Points about Investor
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Part 1: Defining Marketing and the Marketing Process (Chapters 1-2) Contents Preface 16 Part 2: Understanding the Marketplace and Consumers (Chapters 3-6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7-17) Part 4: Extending Marketing (Chapters 18-20) Planning Marketing: Partnering to Build Customer Relationships 69 Partnering with Other Company Departments 70 I Partnering with Others in the Marketing System 71 Part 1: Defining Marketing and the Marketing Process 26
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KEY MARKETING CONCEPTS Marketing Research December 13‚ 2011 Marketing is very important and a key concept in creating a successful business. “Marketing is the management process responsible for identifying‚ anticipating and satisfying customer requirements profitably” (Chartered Institute of Marketing). The primary purpose of a business is to obtain and retain customers. Through key marketing concepts‚ businesses have the opportunity to obtain customers which is vital to the life
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