COMPUTING AND BUSINESS APPLICATION MARKETING PLAN FOR MALAYSIAN AIRLINE SYSTEM BERHAD Prepared For : Datuk Mohamed Nor Yusof Prepared By : Amit Sharma and Prashant Thukur Report Date : 15th Dec 2003 CONTENTS 1.Executive Summary 2.Introduction 3.Situational analysis 4.Objective *Short Term ( 1 year) *Long Term ( 3 year) 5.Strategy 6.Tactics 7.Action Plan 8.Controls 9.Contribution of eMarketing 1.0 Executive summary In Malaysian airlines marketing plan‚ we have highlighted its key areas by
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Introduction…………………………………………………………………………… 2. Business Strategy…………………………………………………………………… 2.1. General profile of the Airline Industry…………………………………………. 2.2. Competitors Overview and Situation analysis………………………………... 2.3. The Competitors………………………………………………………………… 2.3.1. Air Arabia………………………………………………………………… 2.3.2. Etihad Airways……………………………………………………………. 2.3.3. RAK Airways……………………………………………………………… 2.3.4. Competitive advantage of Emirates Airlines…………………………... 3. Strategic Marketing Focus…………………………………………………………... 3.1. Mission……………………………………………………………………………
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the airline industry can be credited with shaping travel in a way that was once perceived as impossible. Because air travel is a commodity‚ the airline industry has found itself an extremely competitive market‚ where creating more value for their customers is essential in order to succeed. United Airlines leaves no room for confusion that they recognize this necessity‚ as their mission statement is‚ “To be recognized worldwide as the airline of choice.” Incorporated in 1931‚ United Airlines has
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It was just last summer that Charlotte Perkins made the hardest decision of her life as she and her husband Jim were caught in the vise of the housing bust. Wanting to downsize their lives as they headed toward retirement‚ they bought a new house in Mesa‚ Arizona‚ before they sold the old one‚ also in Mesa. Their previous home had been appraised at nearly $400‚000 at the height of the market‚ but as the housing crisis ravaged Arizona‚ they were told they’d be lucky to get $200‚000 for it. They
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Theory Task 4 GROUND RULES Explain the ways in which you would establish ground rules with your learners and which underpin behaviour and respect for others Ground rules are a way of setting acceptable levels of behaviour within a group. They should then be used and adhered to so that all members of the group enjoy the learning experience. Learners are all different when it comes to behaviour and respect for each other‚ therefore establishing ground rules will need to reflect this. Group
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rules should be established at the beginning of the session as they represent boundaries‚ rights‚ responsibilities and protocols of the group (Vizard‚ 2007). Also‚ students are aware what they are expected‚ where the boundaries lie and what will happen if the step over them. The ground rules could be elicited from the group and written down on a flip chart board with the opportunity for the learners to respond‚ add more or negotiate the rules. According to Avis at al. (2007)‚ negotiating ground
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Describe a moment in your life in which you experienced an epiphany Table of Contents Introduction 3 Cultural and Religious Difference that changed my perception 3 Political Environment in USA 3 Freedom of Living and expression 4 Conclusion 4 Introduction Some instances happen in life suddenly change the perception towards life and reality. I also experienced such an incident in my life that entirely changed my view and thinking towards US Natives. Then‚ I realized the difference
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anyone else. Can You Say What Your Strategy Is? by David J. Collis and Michael G. Rukstad Reprint R0804E It’s a dirty little secret: Most executives cannot articulate the objective‚ scope‚ and advantage of their business in a simple statement. If they can’t‚ neither can anyone else. Can You Say What Your Strategy Is? by David J. Collis and Michael G. Rukstad COPYRIGHT © 2008 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. Can you summarize your company’s strategy
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Business Plan Our Way Forward December 2011 Confidential 5 December 2011 Malaysia Airlines is in crisis. Our combined losses in the first three quarters of 2011 have already exceeded RM1.2 billion‚ and the final numbers for the year will not improve upon this. The core passenger airline business is chronically challenged. The new Board and Management team‚ in place for three months‚ has been hard at work on a plan‚ referred to as the Business Plan‚ for Malaysia Airlines. This Business Plan outlines
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United Airlines friendly skies Having planned a flight is such a hassle now a day. Having to check the prices repeatedly just to get the best price out there and comparing airlines it’s something that everyday user must do. We can’t just fly with the cheaper planes out there‚ we must fly the best airlines with great quality and great customer service. Then when we get on the news we listen to the horrible news that we don’t want to hear. We hear how cruel United Airlines have been to some passengers
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