in a wide range of retailers. Weaknesses: Hard to attract top talent. McDonalds‚ although it has improved its reputation over the last 10 years‚ still struggles to attract top graduates and employees of a more senior level. Particularly in what the CIPD describes as the ‘war for talent’ in its employer branding research. This could potentially be turned in to an opportunity if exciting and attractive graduate/employment programmes were offered. Staff generally dissatisfied with pay.
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Xm Radio Case Analysis Executive summary XM Satellite Radio’s vision is to provide audio entertainment throughout the continental United States using a satellite-based digital radio broadcast system. Robert Acker‚ director of strategic planning‚ must raise the necessary $1 billion in up-front capital before the company can launch its services. To attract sufficient fund from the potential investors‚ XM needs to provide a realistic plan with high enough return. It requires reliable estimates
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want to create brand value for our customers. What should our value proposition be to the consumers? How can we maximize our value proposition to the needs of our target base? Looking forward‚ we would like to differentiate ourselves from our competitors on several fronts; we would like to emphasize the concept of digital convergence in our hardware devices therefore associating our brand name with cutting edge technology. Also our direct competitor‚ Sony‚ has a target consumer base that we would like
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Creating a Successful Employee Value Proposition Create a clear‚ compelling and distinctive description of what a position offers candidates and current employees. 1 Employee Value Proposition What is an Employee Value Proposition (EVP)? An Employee Value Proposition (EVP) is a clear‚ compelling‚ and distinct description of what candidates and employees will experience from their overall work situation within your organization. This “experience” is made up of the type of work the employee
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This communication process is divided into several basic components such as a sender transmits a message through a channel to the receiver. The sender first develops an idea which is composed into a message and then transmitted to the receiver that is who is interprets the message and receives meaning. Developing a message is known as encoding. Interpreting the message is referred to as decoding. The other important feature is the feedback. When a person receives a message‚ she responds to it by giving
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Decision and Background: Despite being well associated with high quality cosmetics products‚ Modi-Revlon has failed to increase sales and turn profitable last three years‚ mostly because the company’s highly-priced products are only affordable to a very small percentage of wealthiest Indian women. Megna Modi‚ executive director for Modi-Revlon must decide how to make Revlon-branded products’ prices more attractive to the mass premium market while maintaining Revlon’s position as high-end cosmetics
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Multi-segment Positioning and Selling Context of Brand Positioning. Hero Honda mainly focused on sub segmentation of each level of the market and targeted each segment with a message that was based on emotional benefits (indicative catchline Desh ki dhadkan)‚ since emotional segmentation is more powerful than functionality based segmentation. Further it worked on: * Multi segmentation based on pricing‚ utility‚ income level and age profile * Brand portfolio covered 13 different products
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XM Satellite Radio 1. Value proposition of XM to different consumer segments and primary target segment. XM had developed the capability to provide 50+ high quality (near CD quality) digital radio channels to cars and homes via satellite throughout the country. Such a service was not available before and has the ability to deliver uninterrupted service without any retuning needed. The value proposition here is high quality and ubiquitous radio broadcast‚ in addition to the variety of
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segmenting markets and selecting a target is to identify groups of customers who share similar needs and buyer behaviour characteristics and who are responsive to the firm’s offering. Leading authors like Kotler present the organization as a value creation and delivery sequence. In its first phase‚ choosing the value‚ the strategist "proceeds to segment the market‚ select the appropriate market target‚ and develop the offer’s value positioning. The formula - segmentation‚ targeting‚ positioning (STP) -
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Tropicana’s Orange Juice’s value proposition is that it is heart healthy. It is telling you how it is a delicious way to take care of your heart‚ while providing an excellent source of omega-3 EPA & DHA‚ which promotes cardiovascular health. It also still maintained the fresh-squeezed taste while also providing the great nutritional value it does. As well as that‚ is allows you to enjoy two servings of fruit per serving size as well as an excellent source of Vitamin C. Lastly‚ there is a good
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