The Botox case illustrates the accidental success of a product developed for an entirely different purpose. Originally‚ Botox was used in the treatment of crossed-eyes‚ but ophthalmologists quickly learned that it would also erase wrinkles and frown lines around eyes. It wasn’t long before doctors across the United States were using Botox for treating wrinkles even though Allergan could not promote the product for this use. The case discusses the advantages (fewer frown lines) and disadvantages
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In America Needs its Nerds‚ Leonid Fridman uses vivid diction‚ syntax and sentence structure‚ and comparison to express his disgust with the inequality of the nerds and geeks. He uses these techniques to call America to change their ways. Fridman uses diction to enforce the contrast of the nerds of reality‚ and how nerds are viewed in America. For example‚ he defines the term geek. He states that “A geek‚ according to Webster’s New World Dictionary‚ is a street performer who shocks the public by
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theory of justice which implies that punishment has to be proportionate to the crime that has been committed. An eye for an eye‚ limb for limb is barbaric examples of such justice. REFORMATIVE: Reforming or changing the criminal’s mindset is the need of the hour. But unfortunately these so called reforms only takes place after the crime has been committed so that the offender doesn’t commit the mistake again. DETERRENCE: Deterrence has a negative motivational influence. Precedence has to be
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Meanings and Definition of Demand: The word ’demand’ is so common and familiar with every one of us that it seems superfluous to define it. The need for precise definition arises simply because it is sometimes confused with other words such as desire‚ wish‚ want‚ etc. Demand in economics means a desire to possess a good supported by willingness and ability to pay for it. If your have a desire to buy a certain commodity‚ say a car‚ but you do not have the adequate means to pay for it‚ it will
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Term of reference Back ground People always want to keep the prefect moments in their lives. So they invented cameras that the earliest invention which can help people to do that. Nowadays cameras have become a part of people¡¯s lives. Most of families own at least one camera. Wherever there is a party‚ a picnic‚ a wedding or something else‚ we use a camera to save the memories. With the development of technology‚ there is a new kind of camera which becomes a fashion all over the word. It named
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What does it mean to be a consumer : Issues‚ Problems‚ Challenges‚ Attractions? A consumer can be defined at its most basic level as “an individual who buys products or services for personal use.” There is a common misconception that we can only consume tangible products or things which we can physically use. However‚ as mentioned in the definition above we can also consume leisure activities- such as watching television‚ surfing the internet or going for a swim‚ we can consume education by
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As the leading media and marketing company inspiring 75 million women‚ Meredith is committed to understanding and supporting the needs of women at every life stage. Meredith partnered with NBC Universal to delve deeper into the minds of women across the nation‚ ages 18 - 64‚ to ask the provocative question—What Do Women Want? The 2008 What Do Women Want? study highlights the actions‚ attitudes and aspirations of women surrounding four critical topic areas: health‚ money‚ safety and life choices
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“WHAT DRIVES CONSUMER BEHAVIOUR” by Erika Rence Rence describes in her article how the consumer behaviours have changed during the last years and how it is affected by world events‚ uncertainty‚ insecure futures and many others. She describes that the change in Consumer Behaviour requires the distinctive marketing for separate age-groups‚ exactly 5 groups. Birth-12 years old: This group of consumers cannot be put under the same marketing scheme. Four distinct under-groups are needed‚ as
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new stories of scams‚ corruption‚ rape ‚ child deaths and suicide by students or farmers. Over the years‚ we’ve grown so used to this kind of news that we’ve stopped caring‚ if not demur at the crunch in some kind- especially the youth. What Young India Wants plunges into some of the main issues in India with a "youth’s eye-view"(which is the reason why Chetan Bhagat appeals to the youngsters..!) and examine the glitches and dishes out some antidotes to the mammoth problems of corruption‚ poverty
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out all her responsibilities without complaining much to this world. So now the question arises that “what women really want?” Most women know it‚ and most of them certainly not. Women need following things in order to be fulfilled :- Love :- The deepest desire of a women is to be loved and is to find a favor in her men’s eyes. Only love and accolades from her partner is what nourishes and sustains her relation. Love trumps all. She forgives many minor transgressions‚ if
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