Marketing” “MARKETING PROJECT” “New Product Development” Submitted to: “Prof. Hafiz Ihsan-ur-Rehman” Submitted By: Usman Khalid Mc09023 Umar Farooq Mc09002 Faraz Raza Mc09040 M. Usman Mc09026 Jahangir Badar Mc09061 Ahmad Khayyam Mc09035 PROJECT CONTENTS 1. Segmentation & Target Marketing (Characteristics: How Product fit with T. M.) 2. Product Ideas ‚Screening‚ Concept Development & Testing. 3. Demand Estimation
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same technology customer market with their products such as iOS‚ Windows Phone 7 and many more. To make sure Google’s business is in the market‚ Google needs to keep create and innovate their products so that customers are using Google products and keep their business in the market. TABLE OF CONTENTS INTRODUCTION Figure 1: Google Logo (Google‚ 2012) Google is a world known company founded by Larry Page and Sergey Brin in 1997 based on the new name of their search engine that was BackRub
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in the new product development process In business‚ New Product Development (NPD) is the complete process of bringing a new product into the market. The New Product Development process is also referred to as The Stage-Gate innovation process. It was developed by Dr. Robert G. Cooper as a result of his comprehensive research on reasons why products succeed and why they fail. The New Product Development Process is crucial and Companies follow different types of NPD system. New product development
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all have to understand that the world is changing in every minute that’s passing‚ so it’s hard for us to remain unchanged ourselves. Some people remain faithful to what they do well whereas others prefer to have changes and try new things in order to increase your knowledge and understanding. First of all‚ whilst you’re learning new things‚ you cannot afford to get left behind. This is one disadvantage. Being students‚ you need to build up your knowledge to be qualified to pass your exams and carry
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New-product development process Idea generation Nowadays watch is an essential part of human. It performs a social status or lifestyle of user. There are many technique and technology to add to the watch. For example make the watch like a purse‚ the LED that sticks to the watch as if flashlight‚ the watch can tell the user positioning‚ the watch can be a walky talky‚ the watch can be a telephone‚ the watch can be the camera‚ the watch can update the correct time by itself‚ the watch that use the
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the varieties of ketchup can open a new idea that squash can be used as an alternative ingredient in making catsup‚ so SDF Company introduced catsup made in squash. This can be use as a dip for fried foods. It can be also use as a base for various sauces. It may last for 1 month without any changes in taste and aroma. The squash catsup looks like the banana catsup‚ its color‚ appearance and taste. It has equal sweetness and spiciness. The texture of the product is smooth. SDF Company believe that
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Syllabus BA 310 CONTACT INFORMATION |Office: WH 207A |Office Hours: | | |MW 7:00 to 7:45 F 10:15 to 11:00 | | |And by appointment | |E-mail: eltonm@wou.edu
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Money is the Most Important Thing in Life Everything in modern society is based on money. As the saying goes‚ money makes the world go around. Parents object to their daughters’ marriages unless their future sons-in-laws have jobs with good prospects. Many young people marry for money rather than love. Security is more important than happiness. Some people in Shanghai would even trade their self-esteem for money. Materialism influences education‚ too. Students acquire knowledge
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The Most Important Things in my Life By Vasilios Politis Professor C. Simpson ENC 1101-293 17 June 2008 Politis i Outline T: The three things that are most important to me are my family‚ basketball‚ and most importantly‚ being remembered for something great. I. The most important thing in my life right now is my family. A. My family will always be there for me and give me the guidance and support that I need. 1. My family has helped me to get my act together and get back
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The Important Things What are the most important things in my life? Family is the number one most important thing in my life. My girlfriend‚ education‚ career‚ money and happiness are also very important to me in life. Without my family I wouldn’t be the person I am today. I couldn’t ask for better parents. And I have a little brother I wouldn’t be able to live without. My parents work very hard to provide a wonderful life for us. We really enjoy going camping and taking other vacations together
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