1. What are the key challenges DELL should be concerned with as it enters the large scale server market? In the case‚ Dell Computers is currently seeking to enter the large scale server market. Companies such as Hewlett-Packard and IBM are two of the leaders in the large scale server market. These companies are offering various on-site field support options which range from a 24-hour turnaround to a 2-hour response time. IBM has experience within the large scale server market and has 135‚000
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LIST OF SIX MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This
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I. INTRODUCTION 1. About the company Dell Inc. (formerly Dell Computer) is an American multinational computer technology corporation based in Round Rock‚ Texas‚ United States‚ that develops‚ sells‚ repairs and supports computers and related products and services. Bearing the name of its founder‚ Michael Dell‚ the company is one of the largest technological corporations in the world‚ employing more than 103‚300 people worldwide. Dell is listed at number 44 in the Fortune 500 list. It is the
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Dell Computers Sales Function Paper Week One MKT-445: Sales Tools and Strategies The company chosen is Dell Computers. Dell is a computer sales-oriented company that began in 1984 by Michael Dell in Austin‚ Texas. Dell Computers focuses on customer satisfaction. This does not stop at the final purchase of a computer. This satisfaction started with the idea and the design‚ manufacturing‚ packaging‚ the sale‚ and continues with the technical support after the sale has been made. Without the
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its customers. The customers are able to order goods and services at competitive prices‚ and how these items are acquired goes unnoticed. To the casual observer‚ Dell Corporation’s business is deceptively simple and operates seamlessly and effectively. For example‚ an interested customer goes onto the Internet‚ prices and orders a computer customized with a desired set of components‚ and two to three days later it is delivered right to their doorstep. Due to the seamless nature of the ordering and
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[pic] [pic][pic] DELL INC. Michael Dell founded Dell based on a simple concept of selling computers directly to their customers. Figure below showed Michael Dell has the founder‚ CEO and Chairman of Dell Inc.:- [pic] Figure 1: The founder‚ CEO and Chairman of Dell Inc He holds the record of being the longest tenured chief executive officer of the company. His concept eliminates retailers that consume time plus added cost. His concept also helps Dell to understand the needs
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...........…………...........3-5 Dell’s Background………………………………………………………………………5-8 Dell’s Products .................................................................................................8-9 Supply Chain Dell Style (Situation Analysis)‚……………....................…….....10-11 Dell Weaknesses……..................................................……………………………11-13 Recommended Alternative Solutions…………………………………………. ..13-15 Physical Implementation……………………………………………………… Improving the Service Sector…………………………………………………
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Marketing Concepts MAR110 Study Period 4‚ 2010 SWINBURNE UNIVERSITY OF TECHNOLOGY Research Report “Marketing’s really just selling with a posh name! What’s all this about a Marketing Concept?” EXECUTIVE SUMMARY This research report aims to depict if there is any truth to the statement “Marketing is just selling with a posh name...” it also aims to illustrate the marketing concept‚ which refers to the second half of the statement “ .....What’s all this about the marketing concept”
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Assignment 1! Page 1 Wayne Said‚ Group 3 Marketing 4 December 2007 How does the marketing concept differ from the selling concept‚ the product and production philosophies ? Illustrate the potential perils faced by companies adopting these concepts in todays highly complex and competitive environment and outline which orientations are recommended in a buyer ’s market ? The Marketing Concept is a philosophy that says that firms should analyze the needs of their customers and then make
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Marketing Concept BUS-110 IT 1 The marketing concept is a business philosophy where a business provides products or services that a customer wants and needs by setting up a series of activities within the company to also allow for the company to achieve their goals and objectives. Three steps involved in the marketing concept are; the business first must find out what potential customers needs are. Second‚ a business has to create the product or service that the potential customer wants
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