It is very important to understand what the consumers want before marketing takes place. Knowing the trends or changes and recognizing when to respond to these helps an organization to efficiently deliver what the customer wants profitably. The true importance of marketing is to also comprehend the demographics and how to effectively attract the consumers to the companies products and services. LA Fitness ’s marketing department stays aware of the buying behavior of their consumers (LA Fitness
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Importance of marketing TABLE OF CONTENTS1. ABSTRACT22. INTRODUCTION22.1. Background22.2. Purpose of the report22.3. Statement of the problem23. METHODOLOGY34. FINDINGS34.1. What is marketing?34.2. Impact of Marketing34.3. Why Marketing is Important54.3.1 Five key factors to an effective marketing64.3.2 Market Research64.3.3 Marketing Environment74.3.3.1 The micro-environment74.3.3.2 The Macro-environment74.3.4 Marketing Segmenting‚ Targeting‚ Positioning84.3.5 Marketing Mix84.3.6 Implementation104
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Running head: THE IMPORTANCE OF MARKETING IN ORGANIZATIONS The Importance of Marketing in Organizations Verisha Barrett University of Phoenix Marketing MKT/421 Marc Mosko Apr 22‚ 2006 The Importance of Marketing in Organizations Marketing has become one of the most critical increasing forces which drive today’s companies. With marketing a company has power to carefully plan and implement the strategies to make a company successful. I view marketing as everything a company
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Importance of marketing concept in our lives Marketing can be defined as the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large. Marketing is a product or service selling related overall activities. It generates the strategy that underlies sales techniques‚ business communication‚ and business developments. It is an integrated process through which companies build
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An explanation of the importance of marketing to your selected organization’s success Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. These two concepts are different in many aspects. Marketing covers advertising‚ promotions‚ public relations‚ and sales. It is the process of introducing and promoting the product or service into the market and encourages sales from the buying
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Ethics can be viewed as a way of behaving that can be prescribed and imposed by the work environment (Garcia-Zamor‚ 2003). Virtually all societies have developed rules and regulations about how business should be transacted and how business organizations should be managed. In other words‚ based on experience and the philosophical and religious values of the society‚ rules of acceptable and non-acceptable behaviors evolve and are encoded into society (Mendenhall‚ Punnett and Ricks‚ 1995‚ p.138)
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. Importance of Marketing 1. Satisfies Human Wants: Marketing plays an important role in the satisfaction of human wants by maintaining regular supply of goods to consumers. It provides better life and welfare to people by satisfying their wants and also by providing useful goods and services which can make their life happy and enjoyable. 2. Provides profit and goodwill to marketing enterprises: Marketing is important to marketing firms as they earn profit by conducting marketing activities
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of Marketing The Importance of Market Research Understanding consumer buying behavior entails marketing‚ relationships‚ and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing‚ buying‚ using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search
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The Importance of Learning Organization A learning organization works with ideas i.e. it comes up with new ideas on all levels‚ disseminates these new ideas across the organization and finally inculcates these new ideas into operations by embedding them in its policies processes and reviews. It has structured mechanisms and processes put in place to generate knowledge and it takes this new knowledge as a basis of responding to the change in its business environment. A learning organization as
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Diversity is a point of difference. Change‚ variation‚ dissimilarity. For most organizations it involves creating an inclusive organization where the differences of all people are respected‚ valued and utilized towards achieving a common goal. Differences people bring to the work environment include race‚ gender‚ sexual orientation‚ religion‚ age‚ geographic background‚ education‚ economic background and thinking and communication styles. Company leaders are always on the lookout for innovative
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