Urbanism. New Urbanism can be defined as “aim to free people from dependence on driving to accomplish everyday tasks”. Alys Beach is a Traditional Neighborhood Development (TND) planned by DPZ & Company with unique architecture. The 158-acre‚ 900 home communities come with multiple amenities. Mission Statement: “Alys Beach is a special place. Affectionately named for the matriarch of the towns founders. Alys Beach is a reminder that what once was can indeed still be. It is a life of balance‚ a life
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CONTENT 1. To start with 2. Database Marketing a. Consumer Data b. Business Data 3. Difference between direct marketing and database marketing 4. Why database marketing is increasing so rapidly? a. Greater use of market segmentation b. Emphasis on service and customer relationship management c. Changes in media d. Changes in distribution structure and power e. Lifestyle and demographic trends f. Integration
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drink is so convenient and easy to consume compare with previous Milo tin packaging. 2.0 Packaging Compare with other series of Milo‚ this is latest technology which is made with UHT‚ in green bright colours and tall packages to attract attention from consumers and influence consumption. The new packaging is more light‚ convenient‚ and ready to drink compare with previous Milo series. In the same time‚ consumers are tend to believe that taller size of packet drink contain more than shorter package
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Intermediary Oil Co. (IOC) of Country A purchased fuel oil that was at sea aboard a tanker. IOC then contracted to sell the oil to Big City Power Co. (BCPC) in Country B. At the time that IOC purchased the cargo of fuel oil‚ it received a certificate from the foreign refinery that had produced the oil certifying that its sulfur content was 0.52 percent. When IOC contracted to sell the oil to BCPC‚ IOC stated that the sulfur content of the oil was 0.5 percent (IOC rounded off the 0.52 percent as was
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expected to make a profit and competitive advantage. Implementation of information systems can not be separated from the integration of information technology. Because the computer is one of the information systems‚ it can use to support the achievement of the company has made. For example‚ many companies use the network‚ the functioning and many companies today are building e-business and e-commerce support. There is four crucial role in the information system of the company‚ which participates in
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Hours: by appointment E-mail: linab@yorku.ca COURSE DESCRIPTION: This course provides the student with an understanding of the objectives of a compensation program; the process and techniques of wage and salary determination; issues and problems in incentive systems; benefits and services‚ and the management of these programs. In addition to material covered in the textbook‚ we will examine compensation issues using critical lenses. Relevant material will be used from journals‚ magazines‚
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Strategic Planning Business Unit Strategic Planning • SWOT Analysis – External Environment Analysis (Opportunity and Threat Analysis) • Marketing Opportunity – Buying opportunity more convenient or efficient – Meet the need for more information and advice – Customize an offering that was previously only available in standard form Business Unit Strategic Planning – Marketing Opportunity Analysis (MOA) • Can the benefits be articulated to a target market? • Can the target market be reached with cost-effective
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(PPT 1-2‚ 1-3) What is E-Marketing? E-Marketing is the use of information technology in the processes of creating‚ communicating‚ and delivering value to customers‚ and for managing customer relationships in ways that benefit the organization and its stakeholders. How Does E-Marketing Relate to E-Business? E-business is the continuous optimization of a firm’s business activities through digital technology (allows the storage and transmission of data in digital formats.) E-business involves
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Services Marketing Chapter 1:! New Perspectives On! !Marketing in the! ! !Service Economy! Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 1 – Page 1 Overview of Chapter 1! Services Marketing Why Study Services?! What are Services?! Marketing Challenges Posed by Services! Extended Marketing Mix Required for Services! Integration of Marketing with Other Management Functions! Developing Effective Service Marketing Strategies! Slide © 2010 by Lovelock
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Contrast between production and product concepts: In production concept marketers believe that customers will favor products that are available and in expensive‚ while Product concept makes marketers believe that products with most quality‚ features and performance will be favored by the customers. Under production concept‚ product gets cheap but under product concept‚ product usually gets expensive. Both of these concepts can lead to marketing myopia‚ but still useful in some situations. Products
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