Executive) Date: 22 September 2012 Subject: Proposal on New Approach to Advertising 1. INTRODUCTION For the past 3 years‚ our product Lion Beer annual sales has dropped about 6%‚ whereas our competitors have increased market share‚ 3.2% for Heineken‚ 1.8% for San Miguel and 1% for Carlsberg. The report from our marketing research team revealed that majority new generation consumers less knowing our product due to our current conventional advertising strategy. Our advertising plans should be changed
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ARE EXAMINATIONS A TRUE TEST OF ONE’S ABILITY? Indeed examinations are regarded by the teachers and other prominent intellectuals as a test of merit .Students prepare for the examinations‚ days and months in advance. The day of the examination is always awaited with a mixed feeling. There is a fear of facing a tough paper and there is also a sense of relief to know that once the papers are over‚ there can be enough time to play and enjoy. Examinations are a bug-bear. They are like electric shocks
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One of the main criticisms of Abraham Maslow’s “eupsychian” approach to management is that it was developed for American workplaces. Are needs theories of motivation appropriate in other parts of the world such as Asia? This essay is a discussion as to whether Abraham Maslow’s eupsychian approach to management and needs theories of motivation is applicable to Asian work environment. I will briefly discuss the differences between an American and Asian workplace and then give an example of how
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Naturalistic Approach Introduction Naturalistic qualitative enquiry expresses one’s view as to the nature of “reality”. It is the view that the real world is a dynamic system where in all parts are so interrelated that one part inevitably influences the other parts. To understand the real world‚ the parts cannot be seperated bit by bit‚ but the parts must be examined in the conext of the world. It is essentially a phenomenological view as differentiated from a logical-positivistic view of the
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Multimedia Approach to Teaching Learning Process Multimedia - Definition Digital integration of Text‚ Graphics‚ Animation‚ Audio‚ Still images‚ Motion Video. Nature of Multimedia Approach * Multimedia approach uses a number of media‚ devices‚ and techniques in the teaching learning process. * Multimedia approach can convey vast information and provide many sources from which student can access the information. * Multimedia approach will improve the teaching learning process. *
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Zara’s Approach to IT Management Spyridon Kapodistrias IT Management‚ Carnaby Street 20/2/2013 2186 words Zara’s Approach to IT Management 1 Executive Summary Zara is part of Inditex‚ the largest global clothing retailer in the world. Zara’s success is mainly attributed in its capability to provide at extremely low prices its garments which are line with the latest fashion trends and styles. How does Zara manage to attain this superior position in the intensive competition of the industry
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Sustainable Livelihood Approach The sustainable livelihoods approach (SLA) is a way of thinking about the objectives‚ scope‚ and priorities for development activities. It is based on evolving thinking about the way the poor and vulnerable lives their lives and the importance of policies and institutions. It is a way to improve understanding of the livelihoods of poor people. It draws on the main factors that affect poor people’s livelihoods and the typical relationships between these factors. It can
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INTRODUCTION ▪ Two Peg Test is a surveying operation carried out to determine whether the levelling bubble and telescope line of sight are parallel. OBJECTIVE ▪ Peg Test is a surveying operation carried out to determine if the leveling bubble (bubble axis) and telescope line-of-sight (line of collimation) are parallel. THEORY ▪ By using the leveling method‚ work for establishing Temporary Bench Mark (TBM) was done ▪ Bench Mark (BM) must be known first. BM
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to research the validity of standardized tests in school. The standardized tests can include the Stanford 9‚ PSAT‚ SAT‚ CRCT‚ etc. I chose this topic because I feel that educators and political leaders place an undue amount of importance on it. A flaw in standardized testing is that while two students know the same subject material‚ one may get a question right while the other does not. Through my research‚ I tried find a more effective personalized test that would help most of the students. This
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Analytical Approach to Literacy: A Subaltern’s Love Song Donna Roberson-Smith Eng. 125 Wanda Deffenbaugh June 13‚ 2011 I have chosen to write my paper on John Betjeman’s poem “A Subaltern’s Love Song.” This poem is a humorous look at a romantic relationship from the poet’s point of view and/or the author‚ who is the speaker. It is a satire and an imaginative work‚ which I will elaborate on further in the paper. I will cover the analytical approach on this poem‚ evaluate the meaning
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