consideration for the same. Due to delay in the receipt of fans at Baroda factory salesperson were asked to do the market survey. During this period 2 salesperson left the job after collecting salaries of the previous 2 working months. QUESTIONS 1.What improvements do you suggest in the staffing process followed by the company ? 2.Was Sunil Kumar right in getting market surveys done by the new salespersons ? Answers Ans. 1 The improvements in the staffing
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Market segmentation is an essential part in today’s business world. It is because not all customers have the same requirement and a market strategy which does not recognize this fact will result business failure. Market segmentation is the process of splitting customers‚ or potential customers within a market into different groups‚ or segments‚ within which customers have the same or similar requirements satisfied by a distinct marketing mix. Nike has been successful in market segmentation for selling
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of an organization 2. Types of decisions – 1. Strategic and 2. Tactical 3. Strategic Decisions- Related to Segmentation of the Market‚ Target Market Selection‚ and Positioning of the Product 4. Tactical decisions- Related to the 4 Ps of marketing – Product‚ Pricing‚ Promotion and Place (distribution) LEVEL 1 (Strategic) Marketing Strategy Segmentation Target Market Selection Positioning Information for Marketing Decisions Ps of Marketing PRODUCT PRICING PROMOTION PLACE LEVEL 2 (Tactical)
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The target market for Reese’s Pops Cereal is divided into two age groups‚ six to 17 and 34 to 48. When focusing on a younger‚ dependent segment you also need to target the segment that is making purchase decisions for them. We believe these two market segments are the best to target because the product appeals to both a younger demographic‚ with its candy-like taste and being a fun‚ easy breakfast option that they can make for themselves‚ and also to the adult segment‚ because it is a healthy choice
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To: Paignton Zoo From: Date: 24/01/2012 ------------------------------------------------- Subject: Market Segmentation This is a report on market segmentation and this is identifying groups of customers who will respond to marketing activity in the same way. There are five segments in market segmentation which are similar wants‚ purchasing power so this is when an older person can buy more products then a younger person and this is because‚ geographical area this is selling products depending
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3. Market Analysis A. The European Industry Description * Industry Size‚ Status and Growth The automotive industry is a healthy and fundamental industry with a bright future. The EU’s automotive industry produces a third of the world’s passenger cars‚ producing 780 billion euros of turnover per year‚ with value added of over 140 billion euros. It imports far more than it exports with a total of 42.8 billion net profit of exports (2007). The EU’s car industry also provides 12.1 million of the
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Market Inefficiency Market inefficiency occurs when current prices of securities and stock don’t reflect the publicly available demand and supply information. This can happen because information isn’t properly analyzed‚ or people just don’t have the right information. O’Sullivan (2012) gives used cars as an example of market inefficiency. You could have two vehicles that are the same make and model with the same features and miles on them. The cars would both be priced the same‚ but what you can’t
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interpretation from Christina Rossetti’s "Goblin Market." Obvious themes might be "that one should be careful of temptation‚" or "that little girls should not talk to strange men." One might even go on to the end of the poem and decide the theme is "that sisters should love one another." These are rather trite ideas‚ however‚ and while the poem definitely supports them (and they are easily defended with quotations from the text)‚ a more careful look at "Goblin Market" reveals that the poem is fairly complex
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achieved by customer purchasing the product. 2. Apply the concept of aspirational groups to Victoria’s Secret Pink line. Should markets have boundaries with regard to this concept? Aspirational group in this case will be "tweens" and some women much older than 30. Their purchase is considered to be a risk to Pink line’s young‚ hip and fashionable image. I believe that markets should have boundaries for the tweens because I believe the merchandise is inappropriate for children of that age. I believe
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Market penetration Depth of sales of a particular product in a given market. The deeper the penetration‚ the higher the volume of product sales. In order to expand the sales of current products in markets where their products are already being sold‚ marketers utilize market penetration strategies such as cutting prices‚ increasing advertising‚ obtaining better store or shelf positions for their products‚ or innovative distribution tactics. Market penetration (existing markets‚ existing products):
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