Process of communication & Feedback ➢ The word communication has its root in the Latin word “communicare”‚ which means ‘to share’ & this sharing is of information‚ knowledge &thoughts. ➢ For these kind of sharing‚ two parties‚ the sender and the receiver is required‚ without which communication is not possible. ➢ However‚ it is not sufficient to have two parties; there should also be co-operation & understanding between them. ➢ They should have a mutual accepted
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1. Who is BK’s target audience and what are its communication objectives for that audience? ▪ Bk’s target audience is the teenaged youngsters. ▪ Its communication objective was primarily: - To increase the market share by increasing brand image in front of consumers - To target larger consumer segment - To project itself as high quality and premium brand 2. Why is viral or buzz marketing effective? Analyze the design of the subservient chicken site’s message
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COMMUNICATION PROCESS Communication occurs when a message is sent by one person and received and understood by another person. Communicating effectively is essential to successful business operations. Company personnel must communicate with their coworkers‚ clients‚ and vendors to achieve the company’s goals. Customer requests and questions must be answered clearly and promptly to maintain goodwill. GOALS OF COMMUNICATION The goal of communication is to convey information—and the understanding
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Basic Quantitative Analysis for Marketing Break-even Analysis Fixed Cost – costs that remain constant over a range of activity irrespective of the quantity produced • ex: rent‚ insurance‚ depreciation‚ office overheads Variable Cost – costs that vary directly with the quantity produced • ex: direct labor‚ direct materials‚ sales commissions Break-Even Point – the point of production at which Total Revenue = Total Cost Total Revenues = P X Q Total Cost = TFC + TVC Total Variable Cost
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Integrated communications Chapter outline Chapter objectives This chapter will help you to: ■ Situate marketing communications in the marketing mix ■ Get an overview of the instruments of the marketing communications mix and the special business-to-business and international marketing communication context ■ Understand what integrated marketing and corporate communications mean‚ and their organisational implications ■ Learn to know the factors leading to integrated communications ■ Get an
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Deniaro Brown 000-06-5073 When developing financial services marketing strategies‚ it is essential to appreciate some of the limitations cited in this chapter. However‚ it is equally imporant to appreciate the ethical dilemmas that these limitations present to the financial services marketer. The abuse of the consumers’ inability to process the necessary information when evaluating a financial service is not only unethical‚ but in certain cases‚ it may violate regulations and result in legal repercussions
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(1.1) Describe various elements of the marketing process for Norainies Cookies. Marketing Process i) Situation Analysis In this process‚ this is the first step for organisation to set-up or analyse the market environment where in this step it is crucial for organisation to determine the potential to market and produce the most suitable product toward customer in order to gain profit. a) PEST analysis Where in this cases Norainies applying the PEST analysis where Norainies able
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How the future will be different from the present? “Science…! It is not in a human capacity to escape science. You simply cannot escape science. This is the scientific age.” This is a quote of a Nobel laureate in Physics Mohammad Abdus Salam (1926-1996). It seems that he was right in his say. This IT equipped era has plunged in to the ocean of evolution everyday. However‚ where science has blessed us with such ease in life‚ it has also snatched the serenity and calmness from the lives of common
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Marketing can not only be seen as a selling process‚ when it involves introducing value and creating well-built relationships among customers. Management also delivers a strong role in each critical business decision making sure it is made with full knowledge of the impact it will have on their consumers. In addition‚ Marketing is a development within a company relying on a strong foundation within a staff regardless of association or position. A company must push on an uphill climb towards profits
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The Marketing Process HEALTH SERVICES PLANNING AND MARKETING Dr. Wendy Whitner July 18‚ 2010 1. An orthopedic group practice has decided to develop a pediatric sports medicine program. Describe at least three potential markets for this new service. Obstacles to effective competitor analysis include: ▪ misjudging industry and service area boundaries‚ ▪ Poor identification of the competition‚ ▪ Overemphasis on competitors’ visible competence‚ Normally service regions are in one geographical
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