[pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6: Sales based on Distribution
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TABLE OF CONTENTS Content | Page | About NESCAFÉ | 1 | Brand Elements of Nescafe | 1 | Nescafe Bangladesh | 2 | Brand Positioning | 2 | Positioning Statement | 2 | Segmentation and Target Market | 2 | Behavioral Segmentation | 2 | Demographic Segmentation | 3 | Psychographics Segmentation | 3 | Geographic Segmentation | 3 | Mass Marketing | 4 | Nescafe Classic Coffee | 4 | Premium Product positioning | 4 | Niche Marketing | 4 | Adequate Sales Potential in the Segmentation | 4 |
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Rita Dove’s 2016 commencement address‚ she outlines a large difference between what the definitions of a commencement speaker and a poet are – that is to "dispense life advice" or leave well wishes with the graduating class – to introduce the structure of her speech. Through the use of personal anecdotes describing her success with these "wishes"‚ as well as providing examples of other successful public figures‚ Dove encourages the University of Virginia at Charlottesville graduating class to have
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whatever we manage to capture in even the most transcendent passages falls far short of the richness of life. Dialogue achieves its power in the dynamics of a fleeting moment of sight‚ sound‚ smell and touch." -excerpt taken from Gloria Naylor’s ’The Meanings of a Word’. Words The first sentence of this excerpt can have several interpretations‚ depending on which synonym of the word ’language’ you choose to use. It could be her theme‚ her topic‚ her focus‚ the area that is under discussion. Language
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Service‚ which is a public service organization‚ we are unaware of any published case-studies of the performance of New Zealand organizations that have undertaken an empowerment programme.) Our study attempts to gain a clearer understanding of what empowerment means to different people both within and across New Zealand organizations. There appears to be scant published empirical evidence on the extent to which employees actually feel empowered as a result of prescriptions‚ such as those of
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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I present here some historical facts with regards to not so recent findings in brief along with my own interpretations with regards to what is actually the true number of "The Beast"‚the number which should have been revealed in the New Testament’s Book of Revelations and my personal theories on it’s meanings/representations. I speak of the number which is in fact recorded as being the oldest and original number of the Satanic Current which is 616. Ok so now we have to change thousands of
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Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric
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Age‚ social class and print media readership among adolescents were related to . ‚ Awareness of Brands and Slogans Stephen K. Keiser Marketers have focused the thrust of many promotional efforts on adolescents. Frequently‚ the objective of these promotional efforts is increased awareness of the brands otTered tor sale by the sponsor oithe promotional etTort. In order to assure maximum return for the marketers ’efforts‚ it seems necessary to assess the degree to which the awareness objective
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Chapter 1 Related Theory Discussion 1.1 Brand: The American Marketing Association defines a brand as a "Name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller ’s good or service as distinct from those of other sellers." A brand can take many forms‚ including a name‚ sign‚ symbol‚ color combination or slogan. For example‚ Coca Cola is the name of a brand make by a particular company. 1.2 Local brand: A local brand is a brand that is sold and marketed (distributed and
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