What’s Stifling Creativity At September 20‚ 2008 Case One Team Three Pauline Respress‚ Denise Wilson‚ Matt Harden and Allen Linton Executive Summary CoolBurst is a conservative company which undermines creativity in an effort to maximize production and control. The company values its traditional culture‚ has a “if it’s not broken‚ don’t fix it” philosophy‚ and does not view innovation as a normal part of business. By not capitalizing on the ingenious
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destined to fail‚ marginalize and eventually face extinction. Such was the case at Coolburst Juice Company. The story of Coolburst remains one of the most interesting adventure in business. It begins with the CEO Luisa Reboredo attempting to combat stagnant revenues and profits. She knew something had to be done to rectify the problems. We have suggested many ways through which she can correct this problems to put Coolburst on the map of juice production once again. Looking forward to the future‚ we
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What’s Stifling the Creativity at CoolBurst? With the competition getting hot‚ a beverage company must learn how to fire up its creative juices. Suzy Wetlaufer is a senior editor at HBR. Luisa Reboredo had never been one to count her hours in the office‚ let alone take all the vacation days she had accumulated in her z5 years with CoolBurst‚ a Miami-based fruit-juice company. Now‚ as the newly appointed CEO‚ she seemed to live at work. The job exhilarated her‚ and she had big plans for the company’s
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CoolBurst TABLE OF CONTENTS INTRODUCTION……………………………………………………………………………….5 What about the company is stifling creativity at CoolBurst?............5 Structure………………………………………………………………………………………6 Features…………………………………………………………………………………….....6 Polices…………………………………………………………………………………...........6 Practices / Reward System…………………………………………………………………...7 Culture………………………………………………………………………………………..7 Management Style…………………………………………………………………………....8 What Changes
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CoolBurst problems and weaknesses: ❖ Problem for Luisa Reberedo‚ was that revenues and profits do not change last four years. ❖ Company could not growth because it has old traditions and employees who work in frame. ❖ CoolBurst brand problem – “every body knows CoolBurst is for kids”. ❖ Blatt - because he do not take new ideas. To my mind‚ if company (or people) something wants – it can do it! Most important are very good idea‚ but realization are only time and work question.
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all forms of one specific term; creativity. Every person has somehow displayed an act of creativity since the day they were born; most people have done so within the last day or so‚ and not even have known. Creativity is one of the most common ways for an individual to be able to express themselves. The way a person dresses‚ acts‚ problem-solves‚ or even communicates are all different ways that a person expresses themselves through creativity. Without creativity‚ every individual would be the
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Organizational Behavior Case Analysis : “What Stifling the Creativity at CoolBurst Group 4 : Anggun Muhammad Barkah Emmi Martinus Ummi CoolBurst CoolBurst The Theories I. Organizational Culture “CoolBurst had old organizational culture‚ which reflected the traditional background and most of the employees were loyal‚ old-fashioned and conservative both in mind and manner” Organizational Culture definition : The shared social knowledge within an organization regarding the rules‚ norms‚ and values
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What is creativity in advertising? The media and advertising worlds often talk about creativity‚ but what does it really mean today? How should we approach it is it a process or something we’re born with? As part of the Cannes Young Lions competition‚ we asked some of the UK’s most respected advertising executives who judge the competition to tell us what creativity means to them. Zaid Al-Zaidy‚ chief strategy officer‚ TBWA/London The essence of creativity is the same‚ but the menu just got
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Introduction In order to answer the question – what is artistic creativity? – I find it significant to define the words art‚ creative and creative art. The meaning of a concept of art has changed dramatically over the past century. Traditionally the term was used to refer to any skill or mastery‚ a concept which altered during the Romanic period‚ when art became to be seen as “a special faculty of the human mind to be classified with religion and science” (Gombrich 2005). Today‚ however‚ the term
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Plan essay #2 Robby Allen What Creativity means to me. When the word creativity pops in my head I immediately start to think of the word style. If you think of the word style‚ to me it is a way of creating a certain type of creative form that I would call my own. There are lots of activity’s and hobbies that I enjoy to do. One of the best examples I can give to the meaning of style is wakeboarding‚ which is a form of waterskiing. Style in wakeboarding is everything. It can be anything
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