to conduct research and a SWOT analysis to evaluate one of the designated MICE venue and to aid in the analysis and development of the Hotel’s initiative to promote MICE. Swissotel The Stamford one of Southeast Asia’s tallest hotels located at the Central Business District. With a total of 1‚261 guestrooms and luxury suites‚ 16 restaurants and bars‚ Equinox Complex and Willow Stream Spa. Under the current trends of MICE‚ Singapore has maintained its position as 5th Covention City in the world for
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The World Tourism Organization had its initial stages as the International assembly of Official Tourist Traffic relations set up in 1925 in The Hague. It was renamed the International Union of Official Travel Organizations (IUOTO) later than World War II and shifted to Geneva. IUOTO was a scientific‚ non-governmental organization‚ whose relationship at its climax included 109 National Tourist Organizations (NTOs) and 88 Associate Members‚ among them private and public groups. As tourism raised and
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The Ten “P’s” of Travel‚ Tourism and Hospitality Marketing* * From Best Practices for International Tourism Development for Rural Communities (2002) by David L. Edgell‚ Sr.‚ PHD Marketing… “…. to design a product/service combination that provides real value to targeted customers‚ motivates purchase‚ and fulfills genuine customer needs.” -James Makens et al.‚ Marketing for Hospitality and Tourism‚ 1999 Ten “P’s” 1. Product The tourism product differs from other products due
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HISTORY OF TOURISM → EARLY TRAVEL Earlier travel was essentially to seek food or to escape danger. Travel was also undertaken for trade. Growth of cities along fertile river banks like Nile etc. encouraged water travel. Ancient empires like the Romans helped shape modern travel. → THE EMPIRE ERA THE EGYPTIANS As its peak the travel for business and pleasure flourished. Travel to outlining cities was necessary. Various amenities were offered to travelers. They travelled for pleasure
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Tourism is defined as people traveling and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes not interrelated to the exercise of an activity rewarded from within the place visited. Tourism is mainly popular as a global freedom activity. Tourism can bring many economic and social benefits. Countries can promote their self internationally by making their environment pleasant for tourist to appreciate. Promotion of tourism
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competition in the search engine industry. Which of the five competitive forces seems strongest? Weakest? What is your assessment of overall industry attractiveness? Google constantly has to maneuver to improve their services‚ and stay ahead of other competitors. Google also faces low switching cost which increases rivalry among competitors: o Name recognition‚ image o Services provided o Relationship with Internet users‚ web sites‚ & advertisers o Relevancy of a search results the
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Impacts From Tourism Change or loss of indigenous identity and values Tourism can cause change or loss of local identity and values‚ brought about by several closely related influences: Commodification Tourism can turn local cultures into commodities when religious rituals‚ traditional ethnic rites and festivals are reduced and sanitized to conform to tourist expectations‚ resulting in what has been called "reconstructed ethnicity." Once a destination is sold as a tourism product‚ and
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Explain what community is-group of likeminded/brought together people. Group or society‚ helping each other. Introduction- talk about various methods/techniques Steinbeck uses to portray community in 1930s America. -structure; animal imagery; symbolism -Steinbeck’s use of language reinforces his depiction of community The novel starts with an idyllic‚ natural scene. This creates a sense of peacefulness and calm. However‚ this scene is disrupted by George and Lennie’s arrival. Key parts through
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culture‚ Malacca has a huge achievement in year 2008 – Malacca has been declared as UNESCO World Heritage Site together of Georgetown‚ Penang‚ Malaysia. The declaration has brought a big impact to Malacca in term of tourism where the tourist flow into Malacca has been increased. The tourism attractions of Malacca included Al Azim Mosque‚ Portuguese Square‚ A’Famosa Water World‚ Crocodile Farm‚ St Paul’s Church‚ Poh San Teng Remple and Perigi Rajah Well and more. (http://www.malaccaguide.com)
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Can you even imagine what life was like for people in the great depression? Well if you are not very educated in the subject‚ then it can be difficult to imagine what happens in Of Mice And Men‚ by John Steinbeck. This book gives a pretty clear and interesting example of the great depression from a man’s perspective. In Of Mice And Men there are a lot of problems that start and happen. There is lots of different types of discrimination that takes place. A few people are very overpowering and think
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