Through a Customer Service Excellence Lens Sian Thomas. B.A. (Hons) Business and Management‚ Customer Service Excellence module‚ Level 6 Keywords: Customer Service Excellence‚ Culture‚ Understanding‚ Impact | Introduction The purpose of this research is to evaluate the importance of understanding culture in order to deliver customer service excellence from both an organisational perspective and the perspective of the customer. This paper will apply customer service excellence theory to
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* * LO1: Delivering Value to Customers * * The Marketing Philosophy and its Relevance to Corporate Culture * Marketing philosophy: holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. * Takes an outside-in perspective: * Starts with the well-defined market‚ focuses on customer needs‚ coordinates all the marketing
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BLT1 CREATING CUSTOMER VALUE Most of the companies nowadays utilise customer-centric approach as to ensure the quality service brought to the customer (Bolton 2004). Moreover‚ recruiting new customers cost always more than maintaining loyal customers that ultimately aims for profit for the organization (How not to let business slip away: Don’t upset old customers when tempting new ones‚ 2010). As a result‚ a lot of attentions have been drawn from the customers by the organizations via different
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Title A study of marketing strategy of shopping centre for customer retention in Hong Kong Author(s) Chu‚ Ka-wai; g1Vag Citation Issue Date 2009 URL http://hdl.handle.net/10722/128605 Rights The author retains all proprietary rights‚ (such as patent rights) and the right to use in future works. A STUDY OF MARKETING STRATEGY OF SHOPPING CENTRE FOR CUSTOMER RETENTION IN HONG KONG by CHU KA WAI DISSERTATION Submitted in partial fulfillment of the requirements
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report based on the study of “Customer Value Marketing” starts with introduction section. We have mentioned the contents of the study in objectives of the report section. The methodology section deals with the means of preparation of this report and the processes that we have followed. Then the report describes the theoretical aspects of the study in the literature review. This section mainly consists of brief description about different important topics about customer value marketing. Finally in the
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Project Proposal Project Proposal Product Strategy and Management INDIAN INSTITUTE OF MANAGEMENT‚ BANGALORE Understanding and analyzing the market strategy of Godrej Appliances Understanding and analyzing the market strategy of Godrej Appliances Submitted To Prof. Ramesh Venkateswaran Submitted by Group 2 Rajesh Kumar Sanga 1211286 Nareshbabu Vadditandra 1211277 Kaluvai Rajesh 1211192 Shiva Nanditha 1211232 Aditi Garg 1211322 Akhilesh Chader 1211196 Kasam
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From brand values to customer value Martin Christopher Recently there has been a growing tide of articles‚ papers and even conferences devoted to the question of the future of marketing (see‚ for example Brady and Davis‚ 1993; Coopers & Lybrand‚ 1993; Mitchell‚ 1994). Essentially‚ the point at issue is whether “traditional” marketing is appropriate for the conditions that now prevail in the late twentieth century. The basic principle of marketing still applies‚ that is the focus of the business
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Question 1 Home Depot represents the customer intimacy section of market discipline. Which is a marketing strategy ‚where a service supplier or product retailer gets close to their customers. The reason they go with this marketing strategy is because they give you solutions‚ advice ‚ and ideas. I pulled a direct quote from home depots corporate page that ensured me that it is not by luck people will receive this service it is by simply being a customer. “By providing answers‚ solving problems
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COST LEADERSHIP STRATEGY Dell Computers have been the industry leader with there cost-leadership strategy. They strive to provide technology and support at a lower unit cost than their competitors. They are a direct model company. Their unique relationship with customers gives Dell the opportunity to know exactly what their customers want and offer products that their customers need. They have a strong focus on being a "market taker" rather than a "market maker". Capitalizing on their ability
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1/29/2015 Creating Customer Value http://eproduct.hbsp.harvard.edu/eproduct/product/cc_8176/content/OPS/html/print.html 1/22 1/29/2015 Creating Customer Value This reading contains links to online interactive illustrations and video‚ denoted by the icons above. In addition to using reader controls in the navigation bar‚ you can also use the arrow keys on your keyboard to navigate between pages. Sunil Gupta‚ Edward W. Carter Professor of Business Administration‚ Harvard Business School‚ de
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