Executive Summary JetBlue was started in 1999 by David Neeleman‚ whose vision is to give high-quality and reliable flying experience in a budget airline. Through sophisticated technology‚ brand new aircrafts‚ impeccable customer service and low fares‚ JetBlue was on its way to achieve this vision. Although the low-fare travel industry was gaining momentum‚ the September 11 attack brought a massive downturn to the already-risky airline industry. However‚ JetBlue was still able to deliver good performance
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The Big Dipper Greek version: The god Zeus hid the nymph Callisto from his wife Hera by changing her into a bear. Her son‚ Actas‚ did not know she was now a bear and while hunting one day came across Callisto. To keep Actas from accidentally killing his mother‚ Zeus placed them together into the sky as the Big and Little Bear (we know
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SYNOPSIS This case illustrates the success that JetBlue Airline has achieved since founded in 1999‚ though it had trouble in 2007 during Valentine´s day and a few more‚ it managed to overcome the issue and become one of the most known companies for excellent customer service. The author mentions that JetBlue truly cares about the customer because JetBlue doesn´t sell just airplane tickets and its customers neither seek for airplanes tickets when buying at JetBlue. They buy the whole experience in
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the ground begins jerking and trembling. One minute they were standing on solid ground. The next‚ it feels like the earth is crumbling beneath their feet. Glass shatters to the ground‚ and the road begins to crack. Smoke starts to darken the sky. What is happening? It’s obvious – an earthquake. The highly populated Los Angeles metropolitan area is surrounded by a large complex network of thrust and strike-slip faults. To the northern edge lies the Sierra Madre-Cucamonga thrust fault system. To the
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JetBlue and WestJet: A Tale of Two IS Projects How important is the reservation system at airlines such as West Jet and JetBlue. How does it impact operational activities and decision making? Over the past years‚ it seems customers have heavily relied on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets‚ and check-in-online. This has been very convenient for customers to plan their trips. These systems have also allowed the airlines to manage their whole flight
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JETBLUE AIRLINES OCTOBER 2006 JetBlue started their business in a positive approach‚ by ensuring the main elements were in place prior to starting operations. Compared to JetBlue ’s counterparts that started up their airlines in the 1980 ’s and 1990 ’s‚ JetBlue began with a highly experienced senior management team‚ dedicated core values‚ and plenty of capital to ride out the low times. JetBlue ’s strengths and opportunities compared to the industry are: Strength & Opportunities:
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What is social psychology? According to your textbook‚ what are some big ideas in social psychology? What effect do these ideas have on behaviors? Social psychology is the influences from our situations and how we view and are affected by one another (p.4). Even though it is fairly a young science‚ it makes sense because the studies that were resulted from the last century are warranted. We have evolved from how we think to what others think about us are more of a concern in society. When I think
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kind of people to be a good guy. I do not want to argue with that‚ since they certainly do not act as a good guy. However‚ the Dude in The Big Lebowski‚ a cult favorite film directed by Joel Coen‚ shows another probability to turn a lazy bad guy to a good guy who has his own bottom line of life as a pacifist. The story unfolds in the early 90s‚ two Jeff Lebowski live in the city of Los Angeles. Though they have the same name‚ their lifestyles are in a stark contrast. The
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JetBlue Airways IPO Valuation Background Started in 1999 with the promise to “bring humanity to air travel‚” JetBlue entered the “Discount Fare Airlines” to join the likes of Southwest‚ ATA‚ Frontier and others (Bruner 2002). With a strong and experienced management team‚ having Continental Airlines’ former vice-president as president and COO‚ and Southwest Airlines’ former executive vice-president and treasurer as CFO‚ David Neeleman believed that his new airline would thrive. Neeleman built
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Project Title: Include a title that sums up the design issue Media VS Big idea Background: Provide background information on what the design issue or problem is right now. Highlight the causes and effects of identified problem so as to form a framework to better understand the problem. The rise in technology has certainly affected the way the advertising industry evolved today. Companies are aggressively churning out more campaigns as consumers are now within reach‚ with the aid of digital
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