"What general pricing approaches have airlines pursued" Essays and Research Papers

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    1 – What has been Southwest’s traditional pricing strategy? Why has this pricing strategy been so successful throughout the airline’s first three decades? Southwest’s traditional pricing strategy has been the choice of buying cheap airplane tickets for just basic transportation services‚ without any extra service‚ such as meals. Even though there is many people that buy expensive tickets just to have all the comfort that others airlines offer‚ Southwest decided to do the opposite and selling just

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    The U.S. airline industry has been in a chaotic state for a number of years. In 1993‚ a U.S. government report indicated that the industry had “Lost huge amounts of money in the past three years‚ and it has never made a sustained‚ substantial return on investment…” According to the Air Transport Association‚ the airline industry trade association‚ the loss from 1990 through 1994 was about $13 billion‚ while from 1995 through 2000‚ the airlines earned about $23 billion and then lost about $35 billion

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    General Organizational Approaches Time patterns These patterns are arranged according to the passing of time. They are generally arranged from least to most recent. That isn’t a hard and fast rule‚ of course. Reverse chronology is possible but less common. These patterns are listed first because they can be the easiest for both a speaker and a listener. Listen to someone tell a story or give an account of some incident. You’ll notice words like "then" or "after that." These

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    Exit Pursued by a Bear

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    Exit pursued by a Bear -Cross over point from comedy to tragedy. -Debates have swirled around the bear for centuries. Initially‚ the arguments centered on whether Shakespeare intended for an actual bear to be let loose on stage - or for a man in a costume to act like a bear. "By now almost all the critics would agree that it would have had to be a man in a costume‚" Mowat says. -In Elizabethan England‚ bears were familiar creatures. Men wagered on bear-baiting contests. Bears symbolized

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    Pricing objectives and pricing methods in the services sector George J. Avlonitis and Kostis A. Indounas Department of Marketing and Communication‚ Athens University of Economics and Business‚ Athens‚ Greece Abstract Purpose – The purpose of this research paper is to explore the pricing objectives that service companies pursue along with the pricing methods that they adopt in order to set their prices. Design/methodology/approach – An extensive review of the literature revealed the complete

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    Low cost airlines have revolutionised flying – but at what price ? Low cost airlines are ideal for the difficult days we are going through with the financial crisis. However‚ these airline companies’ services have many advantages and disadvantages that deserve to be debated. If one want to travel for a very short time‚ then booking a ticket with such a company is the best deal to make. On the contrary to what one might think‚ a low cost flight is not more dangerous than a regular one‚ because

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    Pricing

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    Activity 6- Pricing 1. Give an example of each major type of pricing objective: profit-oriented pricing‚ sales-oriented pricing and status quo pricing. Lamb/Hair/McDaniel (2012) mention that establishing realistic and measurable pricing objectives is a serious part of any firm’s marketing policy. Pricing objectives are usually categorized into three categories: profit oriented‚ sales oriented and status quo. In consistent with Lamb/Hair/McDaniel (2012) profit oriented pricing is based on profit

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    General Environment Analysis for the Cathay Pacific Airlines With headquarter and airline hub located in Hong Kong‚ the general environment of Hong Kong has significant effect on Cathay Pacific. It is crucial to analyze the key trends and events of the six segments of Hong Kong general environment in order to adjust the firm strategy of Cathay Pacific. The six segments are sociocultural‚ demographic‚ political or legal‚ technological‚ economic and global. The Sociocultural Segment The value

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    Approaches

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    purchasing services from airlines‚ rental car companies‚ hotels‚ and so on. An advantage of this approach is that the U.S. Census Bureau conducts a survey every five years on selected services that includes travel agents and lodging places‚ thus providing a database for further study. | Product Approach The product approach involves the study of various tourism products and how they are produced‚ marketed‚ and consumed. For example‚ one might study an airline seat—how it is created‚ the

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    Idealism and Materialism as General Approaches to Understanding Society Both Karl Marx and Max Weber had very different ways of looking at the societies economic system. Marx’s strong beliefs in what would make society thrive were in the materialism approach and Weber’s was in the idealism approach. Karl Marx believed that the majority of societies problems came from the industrial capitalist system; this is the system that was making the rich‚ richer and the poor‚ poorer‚ with the larger portion

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