industry in Nigeria in order to understand the effects‚ challenges and prospects”. The objective of this study is to offer both theoretical and practical insights about the deregulation process in Nigeria from a management viewpoint.This study’s theoretical framework is embedded in three aspects of the literature: deregulation‚ strategic management and competitive forces. These three perspectives are used in order to assess emerging effects‚ challenges and prospects of deregulation of the industry and
Premium Management Petroleum Strategic management
Management Decision Problem: Should VS expand its lingerie line in HK? If yes‚ what’s the effective approach to launch VS’s lingerie line in HK? Marketing Research Problem (Research objectives): To determine consumer preferences and purchase intentions for VSs lingerie. This will justify whether VS should expand its lingerie line in HK and determine what Product (size and style modification) and Promotion Strategy should be used. Research design outline Exploratory research design: Secondary
Premium Lingerie
Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first‚ then lowers the price over time. It is a temporal version of price discrimination/yield management. It allows the firm to recover its sunk costs quickly before competition steps in and lowers the market price. Price skimming is sometimes referred to as riding down the demand curve. The objective of a price skimming strategy is to capture the consumer surplus. If this is done successfully
Premium Pricing Marketing
organization leadership characteristics that assist in supporting competitive advantage in a global and local environment. This paper is an attempt to highlight the organizations change characteristics and also to identifying and setting the standards in leadership therefore specific actions taken to manage change and set standards for leadership. CATEGORY 2 – STRUCTURE Changes in macro environment have contributed companies to commit in better ways of doing business. Its includes increasing of the
Premium Leadership
aim was to produce a car that is safe and affordable to almost everyone in India. Since launching‚ it has generated so much interest in India and the rest of the world. By May 2009‚ it had received a total of 206‚000 orders. But the question is what made the Nano to be priced so low? To respond to the question we need a quick analysis of the aftermath of reforms introduced by the newly elected government of India in 1991. In 1991‚ the newly elected government in India embarked on a radical
Premium Tata Motors Tata Nano Automobile
Economic Analysis History of Timberland The birth of "Timberland" begins with Nathan Swartz‚ a young boot making apprentice stitcher ’ in 1918. At ten years of age the owner of the Abington Shoe Company took a chance and hired a much-needed young helper to learn the craft of boot making. Nathan ’s job responsibilities included stitching seams‚ cutting leather‚ attaching soles and perfecting the art of boot making. Thrity-four years later‚ Nathan furthered his interest in boot making by purchasing
Premium Supply and demand Costs Variable cost
5. What do you think of Virgin Mobile’s value proposition (the VirginXtras‚ etc.)? What do you think of its channel and merchandising strategy? We think that Virgin Mobile’s value proposition is very effective to its target market (14 to 24-year-olds). Virgin Mobile positions its brand is what the target market wants and is all about fun‚ honesty and great value for money. They do not only provide basic cellular service‚ but also push cell phone content to a new level that involves the delivery
Free Mobile phone
Green Marketing - An Introduction Due to factors such as increased media coverage‚ increased awareness of environmental issues‚ raising pressure form environmental groups‚ stringent legislation and major industrial disasters (McIntosh‚ 1991; Butler‚ 1990; Tapon and Leighton‚ 1991; Charter‚ 1992; Wagner‚ 1997) the environment has become a mainstream issue and consequentially consumers are more concerned about their habits and the effect that these have on the environment. (Krause‚ 1993). According
Premium Environmentalism
World Wildlife Fund i) Product or services provided: WWF is an international non-governmental organisation working to save the environment and for its wellbeing‚ as one of the world largest organisation having more than 5 million supporters worldwide it is providing services to save the natural environment in more than 100 countries‚ currently its focus is mainly on the biodiversity of forests‚ freshwater ecosystems‚ oceans and coasts and also concerned with endangered
Premium Environmentalism Biodiversity Natural environment
Problems of electronic marketing in developing countries… PROBLEMS AND PROSPECTS OF E-MARKETING IN DEVELOPING COUNTRIES: Abstract: Lets start by defining what marketing is all about: Marketing is an organizational function and a set of processes for creating‚ communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore E-marketing by its very nature is one aspect of an organizational function and
Premium Internet marketing Developed country Developing country