TiVo in 2005 Analysis Introduction: TiVo is a personal TV provider for DVR technology (Software/service and Hardware). Incorporated in 1997‚ TiVo created an interactive television system with the idea of recording digital video on a hard disk. TiVo gives an opportunity to consumers to select what they wanted and when they wanted‚ by recording‚ playing back‚ and pausing live television. It has managed to gain over 3M subscribers as of 31st Jan 2005 along with a brand name for itself. TiVo converged
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STRATEGIC INFLECTION: TiVo in 2003 TiVo and Digital Video Recorder (DVR) Industry Since the first time of the new DVR (Digital Video Recorder) industry‚ TiVo was clearly the leader in this new field. The first commercial broadcast quality video recorder was released Betamax video system by Sony in 1975. Two years later‚ JVC released the competing standard VHS (Video Home System). JVC formed early alliances with Matshushita Electric which had a large global distribution network. As a result
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very few alternate options. Many factors can motivate a person to change. The type of people and the type of relationships a person may have with the people they surround themselves with can influence change. The type of people a person surrounds himself with can influence their feelings towards change. This is so because if a person surrounds himself with high spirited people who are able to take control‚ lead‚ encourage and influence‚ that person should be motivated to change. This occurs
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1. Analyze the situation from the consumer’s standpoint? What is TiVo? What factors facilitate adoption? Who is TiVo best suited for (Target audience)? TiVo is an innovative personal digital video recording device introduced in 1999. TiVo makes it possible to save TV programs on hard drive and replay them if required. TiVo possesses several advanced features such as‚ pausing and replaying live TV‚ recording without DVD‚ VCD or video cassettes‚ Electronic Program Guide (interface)‚ “thumbs up”; “thumbs
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In our society today‚ you would perceive men from the ghetto as a tough‚ egotistical type of guy. In most cases‚ our perceptions of other people are based on their background‚ but we do not always know what has caused them to become their personalities. There are many factors that could influence a character. In the book‚ The Kite Runner‚ Amir’s actions were somewhat questionable. Amir was considered to be a disappointment to his father‚ many times‚ throughout the book. The psychological or moral
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Weaknesses * Lackluster sales because it’s the first in digital video recorder category. * Functions were difficult and confusing to explain to customers. * Ineffective communication with its consumers. * The manufacturers ’reps couldn’t give TiVo the amount of support it required. * Expensive product with additional service fee for recording and no reference point * Restricted promotional activities Threats * Traditional markets will implement defensive strategies to protect
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management of affairs would be stripped away. This would be the first spark of many that would inspire the American Revolution. Though the United States would experience significant changes in their government‚ economic system and social conditions‚ influences from their mother country would always be apparent. Before 1660‚ England had governed the Chesapeake and New England colonies loosely‚ allowing the colonies to develop their own system of government which regulated affairs. Shortly afterward‚ decisions
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TiVo is definitely an innovation to television. It is unique‚ and solves many consumer problems. It changes consumer behavior towards TV and allows individuals to be more efficient and flexible in when and how they view. After being on the market a few short years‚ it has attracted a certain demographic‚ and has a large reach into the markets. That being said it isn’t the growth that was expected‚ and there are a few hurtles TiVo will need to overcome to continue to drive success and growth. The
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DIAGNOSIS OF THE PROBLEM: TiVo was launched in March 1999 and aimed at transferring control from TV networks to consumers. Currently (May 2000) TiVo has a low market penetration (0.04%) but current customers highly satisfied.Experts predicted that the customer base would reach 35000- 80000 by 2000 yearend. PROBLEM IDENTIFICATION: To increase product awareness‚ customer acquisition and sales by modifying the current marketing strategy and also address the emerging competition. SITUATION ANALYSIS:
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1. Analyze the situation from the consumer’s standpoint. What is TiVo? What factors facilitate its adoption? What factors make adoption difficult? Who is TiVo best suited for? TiVo is a form of television recording technology used to record shows based on the users preferences. It can store a vast amount of recorded shows and play them back with out the interruption of commercials. It has added features such as pause and fast-forward‚ which can enhance and improve the television viewing pleasure
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