Direct Competitors Product Coke-Zero Pepsi Next Fresca Nestea Zero Price . 355ml can =$1.20 .2L bottle= $1.89 . pack of 12= $3.99 . pack of 24=$9.99 . 355 ml can=$1.30 . 2L bottle=$ 1.89 . pack of 12=$ 3.99 . pack of 24=$9.99 .355ml can=$ 1.29 . 2L bottle= $ 1.89 . pack of 12=$3.99 . 355ml can= $1.80 . pack of 12= $6.99 Place MacDonald’s‚ Grocery stores such as( Fresh Co‚ No frills‚ Fortinos‚ Wal-Mart‚ Longos etc.)‚ pizza pizza‚ subways Grocery stores such as Fortinos
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Factors influencing Production c.arunkumar 1225115321 CONTENTS Factors of production Description Sectors Key Factor Conclusion FACTORS OF PRODUCTION • Land • Labour • Capital • Entrepreneurship LAND Includes any natural resources used to produce goods and service i.e. not just land but anything that comes from land Land refers to all natural resources both renewable and non renewable. Income that resource owners earn in return for land resources is called rent LABOUR Labour
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the class of consumers. The consumer-hood continues till one’s last breath in the world. The consumer purchases a variety of goods and services to satisfy his wants and he is always influenced in his purchasing activities by some considerations which lead him to select a particular commodity or a particular retail store in preference to others. So‚ consumer buying is more complex. Consumer purchases are likely to be influenced by physiological‚ psychological and sociological factors. The commodities
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Nature scope and importance of consumer behavior Consumer Behavior Meaning :Consumer behavior is defined as “The dynamic interaction of affect and cognition behavior by which human beings conduct the exchange aspects of their lives .This means that the buying actions of consumers are greatly affected by their thought process and their feelings experienced . Importance of consumer behavior : • Ever increasing intensity of competition • More aggressive competitors emerging with
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Food is our common ground‚ a universal experience. James A. Beard Introduction This report aims to identify what are they key aspects that influence customer‘s restaurant choice. From a number of researchers (Auty‚ 1992; Namkung & Jang‚ 2007; Sulek & Hensley‚ 2004) it emerged that food quality was rated as the most influencing factor affecting consumer’s restaurant selection behaviour. Nevertheless‚ service quality was discovered to be a secondary aspect over decision‚ despite the fact that it
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CONSUMER BEHAVIOR – UNIT ONE INTRODUCTION OF CONSUMER Earlier consumer were related to the monetary exchanges disregarding the service sectors but these days the consumers are not only limited to the values of money but alsoto intangible objects like services from hospitals‚ telecommunications‚ academic institutions etc. Any organizations’ potential audience or general public can be considered as consumers. Examples of such may fit to the citizen of the nation to the Election commission or
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of contents Executive summary 2 Introduction 4 1. Consumer behavior 5 2. Perception 5 2.1Definition of perception 5 2.2 Elements of perception 6 A. Sensation 6 B. The absolute threshold 6 C. Just noticeable difference to consumer behavior: 6 D. Subliminal perception 7 2.3 Factors influencing perception 7 1) Characteristics of the perceiver (internal factors): 7 2) Characteristics of the target (external factors): 9 3) Characteristics of the situation: 9 2.4 The
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– To understand a Filipino consumer‚ businesses should focus on 4 factors: beauty‚ hygiene‚ health and convenience. These are the "key trends that would explain [Filipinos’] buying behavior‚” stressed Luz Barra‚ commercial director of consumer knowledge and insights firm‚ Kantar Worldpanel. READ: Factors influencing Filipinos’ decision to buy‚ according to Nielsen In a media briefing on Thursday‚ September 4‚ Barra detailed why these matter to the local consumer: Filipinos like to look
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An Empirical Study of Consumer Switching from Traditional to Electronic Channel: A Purchase Decision Process Perspective Alok Gupta* (agupta@csom.umn.edu) Bo-chiuan Su (bsu@mgt.ncu.edu.tw) Zhiping Walter (Zhiping.Walter@cudenver.edu) ALOK GUPTA (agupta@csom.umn.edu) is an Associate Professor of the Department of Information and Decision Sciences‚ Carlson School of Management‚ University of Minnesota‚ USA. He received his PhD in Management Science and Information Systems from the University of Texas
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long-standing‚ learned connections between products and memories are a potent way to build and keep brand loyalty. • Learning is a relatively permanent change in behavior caused by experience (not always directly‚ but by observation of events that affect others). - An ongoing process - Ranges from simple association between a stimulus (product logo - Coke) to a response (“refreshing soft drink”) – to a complex series of cognitive activities (writing an essay). • Incidental Learning‚ the casual‚ unintentional
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