Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Marketing strategy is a method of focusing an organization ’s energies and resources on a course of action which can lead to increased sales and dominance of a targeted market
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Julian S. BSCS-CS I-1 What Would You Do No.4 You are the CFO of a sporting goods manufacturer and distributor. Your firm has annual sales exceeding $500 million‚ with roughly 25 percent of your sales coming from online purchases. Today your firm’s Web site was not operational for about an hour. The IT group informed you that the site was the target of a distributed denial-of-service attack. You are shocked by an anonymous call later in the day in which a man tells you that your site will be attacked
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What do you understand by the term “Lancefield groups”? History In the early 1930’s Rebecca Lancefield recognized the importance of serological tests for the identification of organisms. The system is based on specific antibody agglutination reactions with cell wall carbohydrate antigens (C polysaccharides) extracted from the streptococci. Lancefield also showed that further sub division of group A into specific serological types was possible using type-specific M (protein) antigens. The groups
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Chapter 2: Situation Assessment: External environment Situation assessment involves monitoring the environment(external forces)‚ While also examining the company itself(internal) Situation assessment can be divided into internal or external; and further divided into Customers‚ competition‚ context‚ and company External assessment includes analysis of specific industry‚ and understanding of laws of marketing Market definition – basis upon which we measure participation or market share
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THE CONSUMER BUYING DECISION PROCESS. The buying decision processes are the decision making processes undertaken by consumers in regard to a potential market transaction before‚ during‚ and after the purchase of a product or service. The retailer is responsible for selling the goods in the market so he or she must have the knowledge of how the consumers actually make their buying decisions. For this he must study the consumer buying decision process or model. It involves five stages which are Need
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WAYS OF BUYING BEHAVIOR According to the concept of marketing the buying behavior can be divided in two ways :- 1. Consumer Behavior: - It includes that user who buys the product for the direct consumption‚ not to use for further sale purpose. Like as home users. 2. Business Behavior: - It includes those users who buy the product for the further sale purpose. Like as shopkeepers‚ dealers‚ and retailers. BUYING ROLES IN BUYING BEHAVIOR In the buying behavior there are different
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Title : What do you understand by the term globalization? Why has interest in globalization intensified in recent years? Introduction If searching on Google website and type the word "Globalization"‚ just 0.22 second you will receive a substantial number of nearly 24 million results. This shows that "globalization" is a word being most mentioned in our world today. Globalization has been defined with numerous and widely differing meanings dating back to 1870 as "economic integration through
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Douglas Kleinsmith Lisa Rochford 8:00- 9:20 MW 18 March 2013 What Can You See? For many‚ you have to see something to believe it. However‚ when looking at the beliefs of a blind person‚ we discover that seeing may actually distort our beliefs. In Raymond Carver’s short story “Cathedral”‚ an unnamed narrator tells a story of meeting a blind man for the first time in his life. Before meeting Robert‚ the narrator tells us of how uncomfortable he is about him. If it had not been for his obligation
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“IT IS NOT WHAT YOU LOOK AT THAT MATTERS‚ BUT WHAT YOU SEE” - H.D. THOREAU To look is to see and vice-versa! Admittedly to a layman and also in common parlance‚ we use the two interchangeably or synonymously. However‚ there’s a difference between the two if we contemplate it. ‘Visualisation’ is a curious issue having various aspects of interpretation. To look at something and to actually realise your vision is not always possible. There is just too much‚ all around
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exercises on page 184 and page 216. Chapter 7 Q#5: Describe the situations that would lead to the use of the three different buying processes for a particular product – lightweight bumpers for a pickup truck. New task buying- Selling light weight bumpers for a pickup truck to clientele that has little or no experience in dealing with auto parts. Modified Rebuy- Selling light weight bumpers to clientele that has had experience in buying auto parts‚ possibly trying a different brand instead. Straight
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