Contents Coffee history in Vietnam 3 Starbucks Corporation 3 Highlands Coffee 4 I. Culture 5 II. Location 6 III. Design 7 IV. Relationships 11 V. Recommendations 16 VI. News 17 References 20 Highlands Coffee vs Starbucks Coffee in service Coffee history in Vietnam Coffee was introduced into Vietnam by French colonists in the late 19th century. Vietnam quickly became a strong exporter of coffee with many plantations
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The Challenges of Fair Trade Historically‚ coffee cultivation had brought a positive influence in developing countries to alleviate rural poverty. Paige (1997) and Williams (1994) also claimed that coffee cultivation had enabled households to develop their land holdings in sustainable‚ high return activity‚ and gainfully employ their family labor (as cited in Barham‚ Gitter‚ Lewis & Weber‚ 2011‚ p. 116). However‚ the global coffee market has fallen into crisis in recent years. A research conducted
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operation of marketing by business people (Barron’s Educational Series‚ 2007). In order to obtain higher profit‚ some of the companies may violate business ethical values. Background Mattel founded in 1945 is one of the largest toy companies in the world (Fortune‚ 2008). Although Mattel is a major toy company‚ there are many unethical issues found. Firstly‚ Mattel`s products contained lead paint and tiny magnets that could be swallowed (Mauro‚ 2007). Secondly‚ Mattel recalled toys frequently
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business processes (IMF Staff‚ 2008). The globalization of Starbucks’ supply chain played a crucial role in attaining organizational success‚ having a significant impact on its business operations. This report aims to analyze the challenges that globalization presents in a constantly evolving market‚ and evaluate the solutions that Starbucks has implemented to manage these challenges. 2. Background Starbucks started out as a small coffee retailer in Seattle‚ Washington in 1971‚ growing exponentially
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Fair Trade Letter Fair Trade is a trading partnership‚ based on dialogue‚ transparency and respect‚ that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to‚ and securing the rights of‚ marginalized producers and workers – especially in the South. It provides a living wage. That is a wage high enough to provide the basics in that community. It ensures that the farmer gets decent working conditions‚ that children cannot
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An Ethical Dilemma Starbucks‚ one of the most well-known coffee shops in the world has experienced dramatic growth since the first store opened in 1971. After rising to dominance in its market Starbucks currently operates in 61 different countries with just under 17‚000 stores worldwide. Recently the management team have been under severe scrutiny as the organisation has been accused of avoiding tax. An investigation conducted by Reuters discovered the company had paid only £8.6 million in corporation
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Business Faculty Starbucks Case Study. Written by: Module title: Issues in Global Business & Consultancy Module code: 6IM004 Word count: 2902 Contents Introduction 3 Methodology 4 Company’s profile 5 Globalisation 6 Globalisation of markets 6 Globalisation of production 7 Antiglobalisation protests 7 Business ethics 8 Employment practices 8 Human rights 8 Environmental pollution
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Development: Does Fair Trade support development? Fair Trade is a charitable organisation that was founded in 1992 in order to promote sustainable production whilst fulfilling the farmer’s full potential in a fair and ethical way. Fair Trade have become a successful and well-known brand in a relatively short space of time‚ with Fair Trade products being sold in more than 125 countries and UK figures on Fair Trade sales reaching £1.5 billion in 2012.(Fair Trade ) Part of the reason Fair Trade has been
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0 INTRODUCTION 1.1 Background of the assignment Coffee is one of the world’s most popular beverages. Some claim it is the most widely consumed liquid in the world aside from water. Coffee is more than a beverage‚ however. It is a memory‚ anticipation‚ a lifetime of consoling moments of modest pleasure woven into our lives. Coffee’s success as a beverage undoubtedly owes both to the caffeine it harbors and to its sensory pleasure. Coffee lovers come to associate the energizing lift of the caffeine
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Can fair trade really be fair? Admittedly‚ fair trade has several shortcomings. Firstly‚ fair trade makes farmers become over-dependent social groups. In fact‚ farmers are not learning the real skills for them to survive‚ in contrast‚ they are becoming depend on fair trade organizations to gain limited income. However‚ under such circumstance‚ farmers are fragile to suffering from financial crisis because of their negative position. According to Jeffery(2012)‚ farmers are just receiving another form
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