Excellus Blue Cross Blue Shield is a New York based that is involved with the delivery of finances‚ health care services and long –term insurance countrywide. Excellus Blue Cross Blue Shield revealed that the company had learnt of an apparent breach against their system where hackers were able to gain illegally access to its customers’ information on September 10‚ 2015. According to the company’s spokesperson‚ the information accessed included claims and financial payment information; names of clients;
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professors and over 14million ratings. The site has an average of 800‚000 visitors monthly and is a popular destination for students. Students evaluate their professors by rating them on easiness‚ quality‚ and hotness. The ratings and subsequent comments have an informal tone. Prospective students are known to use the website as a primary source of information when selecting courses and professors to join class. (Kindred & Mohammed‚ 2005) Ratemyprofessors.com has received a number of recognitions. In 2008
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Secondary Target Audience Within the secondary target audience‚ there are two main groups. The first includes the middle-aged crowd between the ages of 25-30‚ who just recently completed their undergraduate studies and are involved in their first career post-college. This audience still enjoys the nightlife that most local bars in Normal‚ such as the Pub II‚ has to offer on the weekends. The second group includes the blue collar workers between the ages of 30-35 who are already heavily
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Part IV: Review of Relevant Competitors The Blue Cross Blue Shield Association (BCBSA) is a federation of 37 separate health insurance organizations and companies in the United States. Combined‚ they directly or indirectly provide health insurance to over 100 million Americans. The history of Blue Cross dates back to 1929‚ while the history of Blue Shield dates to 1939. The Blue Cross Association dates back to 1960‚ while its Blue Shield counterpart was created in 1948. The two organizations
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starting with the positives and negatives. Some of the positives of the invention of the internet are the ability to learn more quickly. If I want to know something I can just Google it rather than getting an encyclopedia or taking a really long time to read a book. You can also learn how to do hair‚ fix cars‚ solve math problems‚ anything all you have to do is look it up on YouTube and find a video and its right there. I’ve learned a lot of new ways to fix my hair just by watching videos on the
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recognisable individual‚ which will enable a wider target audience to be reached due to him being such a reputable source. He has already represented various other charities‚ which makes him trustworthy. Not only is this campaign aiming to raise mass media awareness‚ but also hopes to educate individuals in smaller communities who may not have knowledge of cancer and the affects it has on families and individuals. The overall objective of the campaign is to get as many people involved and participating
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Blue Cross and Blue Shields Association Saint Leo University Blue Cross and Blue Shield Association is one of the many major health insurance companies in the United States. The company was started by a man named Dr. Justin Ford Kimball in 1929. Kimball started the program because he noticed that teachers had a huge burden of medical bills in his area. He started a plan for teachers to be able to have a three week hospital stay covered for as little as fifty cents a month.
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enforces real and common beauty‚ we perceive them as such. As happy and proud women of their bodies‚ even though they are not the perfect stereotype of beauty. This campaign is incredibly successful and effective. First of all‚ it reaches their target audience very well. They are targeting the common American woman‚ with different ethnic backgrounds‚ and this is exactly the kind of women they put in the ad. The consumer identifies itself not only with the product‚ but can relate 100% with the models
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Audience and Communication Release BCOM275 September 10‚ 2012 Audience and Communication Release Communicating with an audience is an everyday part of life through the use of verbal and nonverbal techniques. When‚ a sender is preparing a message it is essential they conduct an audience analysis and make any necessary adjustments to the message for the intended audience. The sender must identify the pertinent information that must be sent and relay it effectively to ensure their receivers
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Target Audience for Apple iPod The core target market for iPod is young adults and teenagers. iPod a music player has a differentiated market segmentation characterized in age‚ gender and desire for image. It is targeted towards the people who have an enthusiasm to the technology and hobby‚ particularly in music. The iPod is unlike any other music player with its unique appeal to a remarkable range of ages and personalities. In general‚ iPod is designed for anyone interested in carrying the equivalent
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