Unit 2: People in business Supervisor – is a higher hierarchical level than the customer or sales assistant. They provide support for the manager by leading a small team within the business as instructed by the store manager. The supervisor has to make sure that the team achieve the targets set for it by the manager. Duties Coordinating and planning staff activities to make sure that all jobs are being carried out so that sales targets are met. Supervising the work of the team members. Dealing
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P3 Compare the way in which at least two organisations of your choice apply the marketing mix (7P’s) to the marketing planning process to achieve business objectives. • Definition of Marketing Mix The Chattered Institute of Marketing defines the marketing mix. “The combination of marketing inputs that affect customer motivation and behaviour these inputs traditionally encompass four controllable variables ‘the 4 Ps”: product‚ price‚ promotion‚ and place. The list has been extended to 7 Ps‚ the
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Task 1 – Two Businesses on our doorstep Describe the type of business‚ purpose and ownership of two contrasting businesses (P1) ASDA- Type of business‚ purpose and ownership (P1) Business Sector Asda is a British supermarket chain that retails food‚ clothing‚ general merchandise‚ toys and financial services. It also has a mobile telephone network‚ (via the Vodafone Network)‚ Asda Mobile. Its head office is at Asda House in Leeds‚ West Yorkshire. Asda became a subsidiary of the American retail
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|BTEC First Diploma in Business 2010 | | |Unit 11: Customer Relations In Business | | Credit Value: 10 Deadline: Introduction This assignment follows the criteria laid out by Edexcel‚ the examining body for the BTEC First Diploma in Business 2010. Before attempting this assignment you should read the course information
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I possibly achieve the opposite effect? Reverse brainstorming is a good technique for creative problem solving‚ and can lead to robust solutions. Be sure to follow the basic rules of brainstorming to explore possible solutions to the full. 32. What is the relevance of Forced relationships in Idea generation? Forced analogy is a very useful and fun-filled method of generating ideas. The idea is to compare the problem with something else that has little or nothing in common and gaining new insights
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Abstract PepsiCo has built a strong empire that has given it dominance throughout much of the world as a provider or snack foods and beverages. As it has worked to build its market share‚ PepsiCo has made many key decisions – some positive and some negative. It has also gone through a number of changes including the acquisition and subsequent divestiture of several fast food chains. This paper focuses on the process that all companies should follow to help determine whether the industry they are
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Unit 9- Creative product promotion. Assignment 1 P1 Successful businesses will always use elements of the “promotional mix” in order to assist the sales of a product. This could be: Advertising‚ Publicity‚ Public relations‚ Sales promotions‚ Direct Marketing‚ Personal selling‚ Sponsorship‚ Product placement‚ Celebrity Endorsement and Exhibitions. If a business takes into consideration the AIDA principles alongside the promotional mix then they could be looking at a potentially very successful
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both the food and non-food parts of the business. So I will be describing the recruitment documentation used Tesco (P1); describing the main employability‚ personal and communication skills required when applying for a specific job role (P2); describing the main physical and technological resources required in the operation of Tesco (P3) and explaining how the management of human‚ physical and technological resources can improve the performance of the business organisation. 2.0 Procedure: In order
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Unit 203 Unit 203- work in a business environment 1.1 describe what is meant by diversity and why it should be valued Diversity can be differences in race‚ heritage‚ customs‚ belief systems‚ physical appearance‚ mental capabilities; etc Diversity should be respected and valued because nobody is completely the same as anyone else‚ even within the categories above. People tend to reject what is different. We must value our diversity in order to work together. 1.2 describe how to treat
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Introduction A Strategic Business Unit (SBU) is when a unit comprises one or more products having a common market base whose manager has complete responsibility for integrating all function in to a strategy against an identifiable competitor. An SBU is composed of a product or product lines having identifiable independence from other products or product lines in term of competition‚ prices‚ substitutability of product‚ style/quality‚ and impact of product withdrawal. (Kendrick‚ 2009) Sometimes
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