I. Current Situation A. Current Performance: JetBlue Airways Corporation is a passenger airline that has established a new airline category a “value airline” based on service‚ style‚ and cost. Known for its award winning customer service and free TV as much as for its low fares‚ JetBlue believes it offers its customers the best coach product in markets it serves‚ with a strong core product and reasonably priced optional upgrades. JetBlue operates primarily on point-to-point routes with its
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UPDATING As the Case says itself JetBlues history has severely changed since its financial and operational fallout at 2007 February Valentine´s day that took several days to finish and had strong repercussions against the company’s brand and reputation; surprisingly in June 19th of the same year (2007) JetBlue ranked highest in J.D. Power and Associates North America Airline Customer Satisfaction Study; focusing more on the history and progress of JetBlue during the past seven years (2007-2014)
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Among the different development approaches presented and reviewed by this writer - learning process approach‚ sustainable livelihood approach‚ solidarity economy‚ and building natural assets‚ his interest draw much to the sustainable livelihood and the natural assets approaches‚ though all of these approaches as they are interconnected with each other. One may not be successful in the operation without the other system or approaches. In the study conducted by David C. Korten entitled Community
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believing they have failed in some way. However‚ this is not the case. Many people choose professional counselling and find they are able to make a huge success of their life. Just talking to someone confidentially who is not a friend or family member can make all the difference. Counselling provides a regular time for those in distress to explore their feelings and talk about their problems. A counsellor should help you develop better ways of coping‚ allowing you to live the life you deserve. Choosing
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Introduction: JetBlue is planned to establish by David Neeleman in July 1999. Although the terrorist attacks of 9/11 made the huge loss of the whole airline industry‚ JetBlue airways try to publish its own IPO after 2 years of profitable operation in 2002‚ This case study is summarizing the step to publish the IPO. Following this‚ it will discuss the disadvantage and advantage to publish the IPO and use the financial data to evaluate the price is suit for the first publish. In this case‚ there
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DIFFERENT APPROACHES TO MANAGEMENT Management was influenced by various disciplines like sociology‚ economics‚ political science‚ anthropology‚ psychology‚ and even literature. Due to such multidisciplinary influences‚ even authors like Harold Koontz (1961) referred to management as a ‘jungle’. Even then‚ differences exist in the classification of approaches. Although one of the ways to classify management approaches is from the analysis of John G. Hutchinson (1971)‚ which considers
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1) What is JetBlue strategy for success in the marketplace? Doe the company rely primarily on a customer intimacy‚ operational excellence‚ or product leadership customer value proposition? What evidence supports your conclusion? # 1 Based on the company’s 10-K/A filing with the SEC‚ JetBlue’s strategy for success is product leadership with customer value proposition. As a matter of fact‚ this is JetBlue’s core strategy‚ "provides high-quality customer service at low fares primarily on point-to-point
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What different persuasive approaches would you use on the following audiences: a boss‚ a peer‚ a challenging person‚ or an open-minded person? Why would your approach differ? When trying to persuade my boss I believe it is important before you say anything‚ make sure you have valid facts and information you are going to present to be persuaded. You have to make sure you know exactly what you are talking about and be prepared to answer any questions the boss you will have. This makes it easier
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Week Four Discussion Questions • What different persuasive approaches would you use on the following audiences: a boss‚ a peer‚ a challenging person‚ or an open-minded person? I believe the approaches will and must differ if you want to be successful. Persuasion is meant to win others over‚ not to defeat them. Therefore‚ it is important to be able to see the topic from different angles in order to anticipate the reaction others have to a proposal. Since individuals in each of the roles
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benefits associated with public share offerings 3. develop a deeper appreciation for challenges of valuing unseasoned firms and enhance corporate valuation skills KEY QUESTIONS FOR CONISDERATION 1) What are the advantages and disadvantages of going public? 2) What different approaches can be used to value JetBlue’s shares? 3) At what price would you recommend that JetBlue offer their shares? Potential Questions to be addressed in report submission * What is an Initial Public Offering
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