Module Manual: Going To Market: Managing the Channel & the Sales Force PGDM 2011- 2013 Course Credits: 04 Course Marks: 40 1-INTRODUCTION TO THE COURSE * Going to Market introduces the students to the sales and distribution discipline as the final delivery vehicle of marketing and covers elaborately its two constituents --Managing the Channel (External to the organization) and the Sales Force (Internal to the organization). * * A product or service has been
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1. F. James McDonald the former president of the US automobile workers federation suggested an average reduction of 4% in the price of the car. The automobile market was weak‚ which resulted in unemployment. Lower price would lead to greater sales and stimulate employment. McDonald believed that a 4% reduction in price would increase sales by 16%.David black‚ representing the management of the automobile manufacturers disagreed with McDonald’s estimation. Black cited studies which indicated price
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the land‐line en route to 21st century connectivity. Early on in this revolution‚ cell phone users figured out that they could effectively transfer money across wide distances. Phone companies have long allowed individuals to purchase “air‐time” (i.e.‚ pre‐paid cell phone credit that can be used for voice or SMS communication) and to send this credit to other users. It was a small step for the recipient user to on‐sell the received air‐time to a local broker in return for cash‚ or indeed for goods and services
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University of Phoenix Hardware and Software Selection Paper ACC 340 Team C Christina Bui‚ Eric Leamon‚ Tamara Cook‚ & Vetta Homutoff 11/10/14 Joyce Williams Hardware and Software Selection Paper Technology plays a very important role in businesses because it helps make things so much easier as far as recording the information‚ create financial statements‚ and account management. Thus‚ computer hardware is what the companies use for data storage‚ and software packages are the tools businesses
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meet its customers’ needs. Public Bank is the most recognized brand in the Malaysia financial services manufacturing for its strong brand guarantee. Public Bank Berhad is occupied in commercial banking‚ investment banking‚ financing and Islamic banking business‚ stock-broking‚ provision of related financial services‚ management of unit trust funds and sale of trust units‚ underwriting of insurance‚ and investment holding. Complemented by business banking services‚ Public Bank is a market leader in
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QUESTION Which are more important for tourism industry? Software‚ Hardware or Netware? Nowadays‚ tourism industry is the fastest developing sectors worldwide‚ which are impacts affecting most economies for each country. Tourism industry is information intensive because of the nature of its services and products. Tourists are able to make personal decisions regarding travel subsidiaries‚ accommodation‚ food and activities provided at destination just sitting at home with the use of Information
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thinking questions 1. How does money make the exchange process easier? What would shopping be like if money didn’t exist? A= The exchange process becomes much easier because instead of having to look for that one person to trade with who may have a need for a your item or value‚ you can simply use money to buy what you need from anyone with a desire to sell it. 2. Discuss the real and perceived value of an item you recently purchased. A= Perceived value is how the value exists only in the person’s
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provide what’s known as the iPhone SDK (software development kit) to developers free of charge. The iPhone is very different from other smart phones because of its third-party development environment. Third-party applications make the iPhone unique‚ and the iPhone is an example of an open development platform being beneficial to the parent company. Salesforce.com is just one of many companies hoping to take advantage of the iPhone platform to broaden the market for its applications. * Salesforce
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Sales Force Optimization: A Self Assessment Glen S. Petersen Copyright 2011‚ All Rights Reserved Page 1 Sales Force Optimization: A Self Assessment Table of Contents Chapter 1 Introduction................................................................................................................ 3 Chapter 2 Sales Force Optimization........................................................................................... 5 Chapter 3 Trends That Impact Sales Force Performance
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7.1 Target Market The target market for Fitness Network is the youth‚ students‚ and working populations. They are the majority groups that are health conscious and will frequent gyms in Singapore. This is said because research has been done and studies have shown that since they are youth‚ they have a lot of time on their hand and they are willing to pay the extra money to fill their time by doing something useful. Also parents would gladly agree to give money for them to join the gym because it
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