Submitted By: Group 11 Ankit Chopra| Preeti Agarwal| Debsoumo Das| Amita Sureka 1. Discuss the factors that drove the customer relationship strategy at Harrah’s. Harrah’s customer relationship management system has two main objectives: 1. Motivate customers so that they participate more using Total gold program 2. Using data from above & implementing individual marketing strategies for their customers using database marketing. The key factors which drove Harrah’s to adopt the above strategy are as
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SEC Classification The SEC Classification the classification of Indian consumers on the basis of parameters. Traditionally the two parameters used to categorize consumers were: Occupation and Education of the chief wage earner (Head) of the households.The SEC classification‚created in 1988‚ was ratified by Market Research Society of India (MRSI)‚ is used by most media researchers and brand managers to understand the Indian consuming class.Originally developed by IMRB International as a way of understanding
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Social Responsible Investment Why Norwegian Pension Fund divest Walmart The Norwegian Pension Fund divested its $416 million stock of Walmart‚ which is the largest supermarket chain in the world. The reason of divesting is that Walmart bear “unacceptable risk of contributing to serious or systematic human rights violations”. Is this move reasonable for the fund? Given that Walmart had a good return on investment and already emphasis the ethical responsibilities to its suppliers. Norwegian Pension
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Based on your review and analysis of the annual report‚ prepare a ten to twelve (10-12) page report in which you: In order to understand why Walmart has been so successful in implementing their strategies‚ you have to first understand the man behind the vision. Sam Walton came from humble beginnings. Sam grew up on a farm and because his father learned that there was not enough profit in being a farmer he decided to pursue a career in the mortgage. He grew up during the Great Depression and
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applied to Walmart‚ we can determine that the Buyer Power of their customers is high because patrons have many other choices. However‚ customers expect and demand the lowest prices from Walmart‚ and they are willing to overlook‚ but not ignore‚ other factors like customer service‚ store location‚ and atmosphere Walmart’s Suppliers have little power because of the sheer size of Walmart‚ and because being a Walmart supplier can provide huge sales potential. The suppliers must do what Walmart wants regarding
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Running head: Walmart Information Systems 1 Walmart Information Systems Research Project-Group2 CIS 511 Fall 2011 Amber Slemmons‚ Brooke Williams‚ Cheri Evans‚ Ismael Molina‚ & Wesley Belz Walmart Information Systems Walmart Information Systems Executive Summary: 2 Walmart‚ the billion dollar retail giant‚ has grown significantly over the past five decades‚ incorporating numerous different types of information systems into their daily operations. The company is well recognized for
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Physical Security SEC/410 August 12‚ 2013 Physical Security It is important for all organizations to have physical security. Physical security protects the organization in every way. Every individual needs to be aware of the importance of physical security. Not only is important for the individual to be aware of the importance physical security has in an organization but to be able to understand how physical security works within the organization. In this paper the writer will be describing
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SPECIAL PROVISION INN RESPECT OF NEWLY ESTABLISHED 100% EXPORT ORIENTED UNDERTAKINGS [Section 10B] 1.General: As per this section‚ a deduction of such profits and gains as are derived by a 100% export-oriented undertaking from the export of articles or things or computer software for a period of ten consecutive assessment years beginning with the assessment year relevant to the previous year in which the undertaking begin to manufacture or produce articles or things or computer software‚ as the
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Disc 6: Walmart Set 1 1. What were some of the cultural issues Walmart faced as it entered each of the international markets it entered? In Mexico‚ China and United Kingdom the effort to offer lower prices initially backfired because of resistance from established companies. In Germany‚ they were not able to fit its model to the local taste and preference. They also offered to bag groceries and instructed clerks to smile at customers which weren’t common in the culture. In Japan‚ bulk products
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demerits of self-regulation. Relevant examples will be cited that illustrate the points raised. Appropriate definitions of the key words will also be provided. The terms that will be defined are regulation‚ self-regulation‚ demerits and merits. The cases that have been taken up by the Voluntary Media Council of Zimabawe will be included at the end of the discussion. What is regulation? The first explanation is from Ogus (1994) who quotes Selznick (1985) as saying that “Regulation‚ is “sustained
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