RESEARCH PAPER: The Analysis-criticizing Method of Written Sources (Through surveying Kautilya’s Arthashastra) BY NGUYEN THI THANH MAI Department of South Asian Studies Faculty of Oriental Studies University of Social Sciences and Humanities Vietnam National University December‚ 2012 Abstract Historians have used different kinds of sources to reconstruct the narratives of the past or to create a complete and accurate picture of what happened in the past on such aspects as politics‚ economy‚
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Ajri-Khameslou‚ M.‚ Abbaszadeh‚ A.‚ & Borhani‚ F. (2017). Emergency Nurses as Second Victims of Error. Advanced Emergency Nursing Journal‚ 39‚ 68-76. doi: 10.1097/TME.0000000000000133 Blondon‚ M.‚ Casini‚ A.‚ Hoppe‚ K. K.‚ Boehlen‚ F.‚ Righini‚ M.‚ & Smith‚ N. L. (2016). Risks of Venous Thromboembolism After Cesarean Sections: A Meta-Analysis. American College of Chest Physicians. doi: http://dx.doi.org/10.1016/j.chest.2016.05.021 Cooper‚ F. P. M.‚ Alexander‚ C. E.‚ Sinha‚ S.‚ & Omar‚ M. I. (2016)
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Age‚ social class and print media readership among adolescents were related to . ‚ Awareness of Brands and Slogans Stephen K. Keiser Marketers have focused the thrust of many promotional efforts on adolescents. Frequently‚ the objective of these promotional efforts is increased awareness of the brands otTered tor sale by the sponsor oithe promotional etTort. In order to assure maximum return for the marketers ’efforts‚ it seems necessary to assess the degree to which the awareness objective
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AN ANALYSIS OF BRAND SWITCHING BEHAVIOUR SUBMITTED BY ABSTRACT: A proposed integrative approach measured consumer response to various incentives to switch brands. The response measure consisted of both actual behavior (i.e.‚ switching behavior) and an evaluative measure‚ which underlies the behavior. Self-perception theory was utilized to assess consumer switching behavior in response to intrinsic versus extrinsic motives. The integrative approach
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to our text book‚ primary sources of secondary research include audio‚ video‚ or written transcripts of original research speeches in entirety‚ and raw data that has not been interpreted. Primary sources serve as the best sources as they have not been diluted with thoughts or interpretations of another source. Laws‚ court documents‚ census‚ human resource records‚ are primary sources. Primary sources are most trustworthy and valuable sources of data. Secondary sources are the interpretation of
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Find the paradox • Brand value pyramid Another tool: Find the paradox • Overcome negatively correlated attributes and benefits (paradox) Examples of neg. correlated attributes and benefits • Price and quality • Taste and low calories • Power and safety • Comprehensiveness (variety) and simplicity • Strength and refinement Strategies to Overcome Attribute and Benefit Trade-offs • Establish separate marketing programs • Leverage secondary association (e.g.‚ co-brand‚ use celebrities)
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marketing channels destructively compete against each other when selling in the same market. For example‚ MAC cosmetics are only sold at Nordstoms or Macys. Multichannel conflict may ensue if it decides to sell its product through other retailers. What are some of the ethical considerations in channel relations? For the most part‚ companies are free to pursue competition. However‚ ethical issues could arise in the use of exclusivity in deals and territories. As in the example of MAC cosmetics
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specialty stores are swiftly replacing the traditional formats dramatically altering the retailing landscape in India. Different retail formats are present in the market. Brands or retailers decide the formats based on their products. Brands generally consider three types of retail formats: Exclusive brand outlet‚ large format store‚ Multi brand outlet. India is the third-most attractive retail market for global retailers among the 30 largest emerging markets‚ according to US consulting group AT Kearney’s
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Brand IPL touches the sky Mumbai: After capturing the hearts and minds of millions all across the world‚ Indian Premier League has now crossed another landmark. According to a recent study by a UK-based brand valuation consultancy‚ the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18‚000 crore) from USD 2.01 billion in 2009. Interestingly‚ brand IPL has a higher valuation than English Premier League club Manchester United‚ which is valued close to USD 3 billion.
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Source credibility Source credibility‚ is about the source and spokesperson’s credibility. From previous literature‚ source expertise and trustworthiness are crucial to be transmitted from a credible source. The spokesperson’s credibility has the following characteristics: to possess relevant expertise on the information topic‚ and to be trusted to transmit objective opinions (Hussein‚ 2012). Other studies state that the source’s expertise is the level of convincing. Convincing means that the communication
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