on Utilising Country of Origin as a Product Quality Cue by Effects of Individual and Product-specific Variables 27 Received November 1987 Revised March 1988 Sevgin A. Eroglu Georgia State University‚ and Karen A. Machleit University of Cincinnati To date‚ considerable research effort has been made to determine whether country of origin affects consumers ’ product evaluations. Previous studies in industrial (for example White‚ 1977; White and Cundiff‚ 1978) and consumer buying (see for
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“DECISION-MAKING STYLES OF GENERATION Y CONSUMERS IN THE PURCHASE OF FASHION APPAREL IN KEMPTON PARK” LAWRENCE MANDHLAZI M Tech: Marketing Dissertation submitted in fulfilment of the requirements for the degree of Magister Technologiae in the Department of Marketing‚ Faculty of Management Sciences‚ Vaal University of Technology. Supervisor: Prof. M. Dhurup The financial assistance of the Central Research Committee of the Vaal University of Technology towards this research is hereby acknowledged
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research on impulsive purchase There are many researches have examined the impulsive purchase. Extensive research on impulsive purchase began in the early 1950s and pursued to study consumers’ purchase decision that are made after consumers enter a retailing environment (Rook 1987). The DuPont Consumer Buying Habits Studies (1948-1965) and studies sponsored by the Point-of-Purchase Advertising Institute (e.g. Patterson 1963) boosted the research of impulsive purchase during this period. Subsequently
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“Ethnocentrism and country of origin effects among foreigner consumer” Brief Background Introduction A few years ago‚ most domestic company were considered self-contained and didn’t have to worry about competitors from other country. However‚ the growing globalization of markets is bringing new competitors from all over the world‚ exposing consumers to a wider range of foreign products and broadening their choices. In consequence‚ products’ country-of-origin was added as a new variable for determining
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Introduction Godiva has for a long time now being among the leading corporations in its area of expertise‚ chocolate. Currently‚ it records a sale of 500 million USD per year. It offers a very interactive‚ as well as customer service‚ where consumers are able to feel the staffs’ sincerity. Company history Godiva Chocolatier is a multinational Company that deals with manufacturing of premium chocolates and other products related to chocolates. Godiva was founded in 1926‚ in Belgium‚ but later
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CONSUMER PURCHASE DECISION 2 Consumer Purchase Decision There are many reasons that a consumer chooses a certain product. It may be that it is environmentally friendly‚ a great design or it might be as simple as the price of the product. As a business organization we must be able to conduct our research and decipher what is most important to our target market. The consumer buying decision process is a systematic way of looking at how a consumer makes the decision to purchase a
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1 Günter Schweiger‚ Thomas Otter and Andreas Strebinger The influence of country of origin and brand on product evaluation and the implications thereof for location decisions Dr. Günter Schweiger is Professor of Advertising and Market Research and Head of the Department of Marketing at Wirtschaftsuniversität Wien (Vienna University of Economics and Business Administration)‚ Austria. Mag. Thomas Otter is research assistant in the Department of Advertising and Market Research at Wirtschaftsuniversität
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1. What is/ are the Business Model/s for Godiva.Com? Godiva.Com is using the e-commerce to operate their business. They created a website named Godiva.Com to sell online both to individuals and to businesses. Since the beginning of year 1994‚ the Godiva.Com story parallels the dynamic and dramatic growth of e-commerce. They are using business-to-consumer (B2C) of businesses serving the end customers with products or services and commerce transactions between businesses such as between a manufacturer
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fair idea of the subject. The research done by us is focused on studying the factors that affect the purchasing decisions for laptops in India. The study started with identifying the significant traits of the purchase of laptops by people residing in India‚the influence of their purchase‚the price an individual is ready to spend on laptops etc. The next step was to identify the information required by us during the research and then going for qualitative approaches. This involved the process of
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PROJECT REPORT OF ROLE OF PACKAGING ON CONSUMER BEHAVIOR Table of Content CONTENTS PAGE NO. Abstract 4 Chapter 1 Introduction
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