OPEN UNIVERSITY MALAYSIA FACULTY OF BUSINESS MANAGEMENT BMMK 5103 MARKETING MANAGEMENT Fathimath Numa Rasheed S1309011905 A041562 7910571 fanura@gmail.com Hamid Sodique Villa College ACKNOWLEDGEMENT I would like to extend my sincere gratitude to Mr. Hamid Sodique who lectured this module‚ for the continuous support and all the advice and thoughts that have been given. I would also be thankful to the assistance that
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PLANNING IN KNOWLEDGE MANAGEMENT DEFINITIONS: 1.PLANNING: Planning is a process which involves the determination of future course of action‚ i.e. why an action‚ how to take an action‚ and when to take action are main subjects of planning. So planning is actually a future thinking for achieving goals. 2.KNOWLE DGE MANAGEMENT: Knowledge management is a discipline that promotes an integrated approach to identifying‚ capturing‚ evaluating‚ retrieving‚ and sharing all of an enterprise’s information
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(2003) state that "planning is the conscious‚ systematic process of making decisions about goals and activities that an individual‚ group‚ work unit‚ or organization will pursue in the future" (Planning and strategic management‚ p. 108). There are several levels in the planning process. Strategic planning involves setting long-term goals and is a function traditionally employed by top-level management. Newer models of strategic planning tend to involve all levels of management. Examples for strategic
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H&M Consulting Contents List Introduction External environment in organisations Type of organisations Structure of the organisations Motivation Groups& teams Leadership& management Organisation culture Human resources process& policies Technology Efficient of operation and management Conclusion Summary Bibliography Introduction This report was written for Eleanor Puttock to be submitted by 18th of July 2011. Report provides a critical comparative analysis of Family
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Cross-Cultural Issues in Marketing Communications: An Anthropological Perspective of International Business Kathy Tian Beijing Foreign Studies University Luis Borges Saint Xavier University Cultural factors have long been known to influence the communication and success potential of competition in conducting international business. Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible
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Subject: Principles of Management Subject code: MG2351 by Edna Elizabeth.N Associate Professor ECE department What’s Your Global Perspective? • Parochialism – Is viewing the world solely through one’s own eyes and perspectives. – Is not recognizing that others have different ways of living and working. – Is a significant obstacle for managers working in a global business world. – Is falling into the trap of ignoring others’ values and customs and rigidly applying an attitude of “ours is better
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INSTITUTE OF CAREER OPPORTUNITIES AND PROGRAMS FOR EMPOWERMENT EVENTS PLANNING AND MANAGEMENT ICOPE JANUARY 8-9‚ 2013 EVENTS PLANNING & MANAGEMENT What is an Event Special or spectacular occasions where people gather together for a purpose whether they be to celebrate‚ educate‚ promote or commemorate. They are not the usual and ordinary activities that one engages in as part of his daily life Who is an Event Planner An event planner
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Current Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University‚ Bacau‚ ROMANIA Key words: internet marketing‚ electronic commerce‚ trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling‚ buying‚ trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internet
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Marketing ManageMent hamed imad Salah Kevin PhiliP Kotler Keller hassan Baalbaki Shamma Pearson Arab World Editions — Business & Economics The Arab world’s location between three continents ensures its place at the centre of an increasingly integrated global economy‚ as distinctive as any business culture. We think learning should be as dynamic‚ relevant‚ and engaging as the business environment. Our new Arab World Editions for Business & Economics provide this uniquely
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levels of planning in order to achieve goals put in place by senior management. Wal-Mart has many different levels of management planning in place to follow through on its goals and objectives. There are many factors that influence Wal-Mart’s strategic‚ tactical‚ operational and contingency planning. Although Wal-Mart has been a very successful corporation throughout its existence‚ it has had to absorb the impact of legal issues‚ ethics‚ and corporate responsibility in its management planning.
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