Current situation: Saxonville Sausage Company’s business basically consists of bratwurst‚ breakfast sausage and an Italian sausage‚ Vivioaccounting for 70%‚ 20% and 5% of revenues respectively. While sale of bratwurst and breakfast sausage for over 5 years have been flat with little or no growth expected in short term‚ Italian sausage has been showing growth across producers in the retail sausage market and Vivio has managed to match that level of category growth as well. However‚ Vivio is available
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1. Describe the overall‚ current market situation with Saxonville All 3 major categories of Saxonville products- brats‚ breakfast‚ and Vivio Italian‚ are largely seasonal‚ gender-dominated‚ with higher than average Suggested Retail Prices (SRP). -Product Segmentation- 70% Bratwurst‚ 20% Breakfast sausage‚ 5% Vivio‚ and 5% other -Target- Mainly Female head of house‚ with Bratwurst targeting men through women head of house -Positioning-Bratwurst-mainly outdoor BBQ and grilling‚ between May and
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Marketing Plan: Saxonville Sausage Company 1. Business Overview With the history of 70 years‚ Saxonville‚ the privately held family business is one company of revenues of approximately $1.5 billions in 2005‚ the main products are the variety of predominately fresh pork sausage consisted of branded products: bratwurst‚ breakfast sausage and an Italian sausage named Vivio‚ which occupied 70%‚ 20%‚ 5% of Saxonville’s revenues respectively. Store brand products accounted for the rest of 5% revenue
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Quarter 2015 Business Innovation and Stewardship (BIS) Case study: Saxonville Sausage Company TRUNG NGUYEN Questions: 1. What is the current situation? 2. How was the research methodology determined? Develop a research design and explain what behaviors‚ demographics and lifestyle components you deem important and why. 3. What were the research results? Select two different positioning territories in case Exhibit 6. Trace back through the case‚ using Exhibit 4 and other embedded information‚ to
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Case Analysis – Saxonville Sausage Company Background Saxonville Sausage Company is a seventy year old family owned business located in Saxonville‚ Ohio; the company manufactures a variety of fresh pork sausages which are sold throughout the United States. The company produces a form of Italian sausage under the Vivio brand that accounted for five percent of the company’s revenues‚ the Italian sausage line has been growing steadily
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2085 JUNE 15‚ 2007 KATE MOORE Saxonville Sausage Company On a sunny March day in 2006‚ Ann Banks‚ new product marketing director at Saxonville Sausage Company‚ stood waiting outside the executive conference room. The owner‚ president‚ chief financial officer‚ and three functional vice presidents—including her manager‚ Vice President of Marketing Steve Sears—would soon hear her plan for launching a national Italian sausage brand that Saxonville needed to bring to market in order to achieve
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15/03/13 House-made Chorizo Sausages and Pork & Apple Sausages (Apologies that I don’t have any pictures of the cooked sausage) In Workshop Session Four of the Bachelor of Culinary Arts Year 1 we butchered a 60kg pig‚ resulting in several kilograms of pork sausage being made. Each group followed one sausage recipe from their workbooks and created one recipe of their own. My group of Jason‚ Shane and Cameron chose to do the Chorizo Sausage from our workbook and a Pork
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Johnsonville Sausage – Quality Improvement through Change Situation Post 1980‚ Ralph Stayer began to observe decline in quality due to inattention of the workers as well as ill-maintenance of the equipment in the production unit. With the help of Mr. Lee Thayer‚ Stayer has planned to implement a major change in the company’s philosophy. Transition from old philosophy purged Stayer’s responsibilities of decision making by decentralizing the power of decision making. The new philosophy was implemented
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ANALYSIS OF JOHNSONVILLE SAUSAGE CO. (A) CASE STUDY IN THE ASPECT OF STRATEGIC DESIGN Prepared by USANUS SIRITARARATN‚ 2012 The Johnsonville Sausage Co. (A) case study from Harvard Business School is about Johnsonville Sausage Co‚ a sausage manufacturer and wholesaler in Johnsonville‚ Wisconsin. As the company grew over time‚ the president of Johnsonville Sausage Co.‚ Ralph Stayer‚ faced many big problems in his organization. After Stayer listened to a lecture about how managers could change
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What was Anne Banks main research objective? As a new product marketing director of Saxonvile Sausage Company she has the responsibility to research the market for Italian sausage. Her objective is to find out the needs and requirement of the people so that company can match up with their needs. Another objective was to achieve the profit for the company for the next fiscal year. She needs to match up the core value of the product with the hearts and minds of the people. Could you identify the
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