Competitive Brand Strategy Analysis Panera Bread) Panera Bread is a quick casual restaurant chain that is a mixture of fast food and more upscale casual dining and especially known for its fresh ingredients and bakery goods. It sells handcrafted bread‚ sandwiches‚ soups‚ drinks‚ salads and other bakery items. The foodservice industry is enormous in Canada; its sales represented nearly 4% of national gross domestic product in 2014‚ the industry sales are expected to increase by 4.0% to $74.1 billion
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Business Stratgery / Case: Panera Bread Company / Igor Maas / 02.15.2008 The main challenge is to determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial
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From reading the case I found that Panera Bread uses the broad differentiation strategy. Panera bread has been able to create value to their food that is not easily matched or cheaply copied by rivals. Panera Bread’s breads‚ bagels‚ and muffins are made fresh daily. The professionally trained bakers spend about 48 hours making the dough‚ which is then distributed on a 220 degree temperature controlled truck operated by Panera personnel to ensure optimal freshness (C-136). Also‚ the trucks only travel
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Green Panera Bread - Case Analysis June 10‚ 2010 Overview Panera Bread‚ also called St. Louis Bread Company was founded in 1981. Rated high as a bakery-café restaurant‚ they serve a variety of breads‚ soups‚ and salads. Panera is considered a “quick casual” restaurant offering sit-down dining and catering services. Panera Bread is now a publicly traded company with over 70 locations in 10 states and Company highlights include: * As reported by The Wall Street Journal‚ Panera Bread
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Company Background Panera Bread Company originally came about in
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Case 3 – Panera Bread. Panera Bread is a quickly expanding bakery-café with 1‚493 company owned and franchised operated bakery-cafés in 40 states and the District of Columbia and Ontario Canada by mid-2011. Under the names Panera Bread‚ Saint Louis Bread Company and Paradise Bakery & Café reported revenue of $1.5 billion with average sales of $2.2 million per store location and an average of 6 million customers system wide each week. 1. Panera Bread’s strategy is to be a premium specialty
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Panera Bread is a company of small beginnings‚ starting out as a chain of small scale bakery-cafes along the east coast to having over 1‚200 locations in over 40 states. Panera is a company that strives to project an inviting atmosphere in all of its establishments. Panera’s stores are mostly located in suburban areas with heir target customers being urban workers and suburban dwellers. “A loaf of bread in every arm” is the mission statement of Panera Bread. Panera Bread bakes more bread
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My recommendation for Panera Bread is to change its marketing strategy by innovating with a promotional strategy even if there are no direct competitors that replicated Panera’s business model. The company needs to promote its quality menu through promotional strategies undertaken to attract new customers in its bakery-cafes. Although the company is perpetually competitive alert‚ it should not forget that the novelty effect has an influence on customers and they may have to try the newly opened dining
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Describe positioning and operational effectiveness at Panera Bread. Identify numerous examples in your description. According to company’s profile given in case 8‚ Panera Bread’s establishment started in 1981 by Louis Kane and Ron Shaich as a bakery café. Sooner they have studied the market and opened café chains in different states. They had realized that they had an opportunity to compete with other fast food companies if they could offer higher quality and at the same time quick dining experience
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Panera Bread What do most people think of when the words “fast food” come to mind? The first thing that pops into a person’s brain are restaurants such as McDonald’s‚ Wendy’s‚ and so on. All of those places sell foods that are high in calories‚ sodium‚ fat‚ and sugar. When the restaurant Panera is mentioned‚ people usually think about how they have healthy food options and would never be considered a fast food restaurant. Panera Bread‚ is a popular American bakery and café chain. It is known for
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