Panera Bread Company Crafting and Executing Strategy Executive Summary The Panera Bread Company is starting 2007 with unfinished goals and missed targets previously set and a review of their strategy is in order to continue their ongoing success. The company has grown substantially since its inception in the competitive restaurant industry; however‚ an aggressive target of 2‚000 Panera Bread bakery-cafes will require a focused strategic plan. The company has a strong base with loyal customers
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In 1993‚ AU Bon Pain Company purchased the Saint Louis Bread Company. In 1995‚ top management at Au Bon Pain instituted a comprehensive overhaul of the newly-acquired Saint Louis Bread locations. The overhaul included altering the menu and the dining atmosphere. The vision was to create a specialty cafe anchored by an authentic‚ fresh-dough artisan bakery and upscale quick-service menu selections. This acquisition proved successful for Au Bon Pain. Between 1993 and 1997‚ average unit volumes at the
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Panera Bread began in 1981 as Au Bon Pain Co.‚ a fast-casual bakery and café chain‚ founded by Louis Kane and Ron Shaich. Throughout the 1980s and 1990s‚ the chain grew along the east cost of the United States and internationally. It dominated in the bakery-café category. In 1993‚ Au Bon Pain Co. purchased Saint Louis Bread Company‚ which was founded by Kenneth Rosenthal. At this time‚ the Saint Louis Bread Company was in the midst of renovating its 20 bakery-cafes in the Saint Louis area. The concept’s
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Panera Bread is an upscale fast casual restaurant with 2‚000 company-owned and franchise-operated bakery café locations in 46 states‚ the District of Columbia and Ontario‚ Canada. Panera Bread is known for its sandwiches‚ soups‚ salads‚ coffee‚ pastries‚ and of course‚ the freshly baked bread! Taking that one step further‚ Panera Bread is committed to clean ingredients‚ a transparent menu and making a positive impact in communities.. Panera Bread also has a list of Cultural Values and Concept Essences
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Panera Bread is widely spoken‚ advertised bakery/ cafe with a dish for any type of day. Panera has a large‚ healthy menu that is worth the cost and you’ll leave the cafe wishing you came sooner. Panera has transpired through many generations‚ and reformed their layout every sense Ron Shaich‚ founder‚ created the restaurant in the 1980’s‚ they called their restaurant e Au Bon Pain Co. Ron’s partner Louis Kane decided to change the bakery from just baking croissants and bread‚ to a high-end
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company’s management and organizational structure. Finally‚ it contrasts the company’s past successes and traditional concerns with the company’s current capabilities in an attempt to identify the company’s future capabilities. 3. External Environment A firm’s external environment consists of all the conditions and forces that affect its strategic options and define its competitive situation. The
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BUS 480 Strategic Audit Michelle Herndon (2012) Case Number and Title Case 32: Panera Bread Company (2010): Still Rising Fortunes? CURRENT SITUATION Panera Bread’s intention is “to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment.” Panera experienced competition from many numerous sources in its trade areas. Their competition was with specialty food‚ casual dining and quick service cafes‚ bakeries‚ and
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Summary: Panera Bread Company is an expanding chain of bakery-café restaurants throughout the United States that targets urban workers and suburban dwellers. Panera is known for its fresh baked goods‚ made to order sandwiches with the company’s fresh bread‚ salad‚ custom roasted coffees‚ and other café beverages. Opportunity: Panera bread can increase sales by targeting families for meals during breakfast and dinner hours. Strategy: Panera may inform customers of food specials during the times
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Panera Bread Strengths Fresh baked bread everyday Majority of their bakeries offer free WIFI It is a healthier option than fast food places. Merged together Au Bon Pain and St. Louis Bread Company. Bread dough’s are made offsite at the company 17 manufacturing plants. Offers Panera kids menu. Removed trans fats from its menu. Weaknesses The prices are higher than many fast food restaurants. They have a very weak dinner menu. Organic and high quality food=high prices Small number
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MSA 603 Week 2 Assignment Panera Bread 1. SWOT Analysis Strengths a. Minimal Long-Term Debt. Most expansion is financed by cash flow from operations. b. Quality control is maintained by making fresh dough daily at one of several fresh dough facilities. The dough is then transported daily from the facility to stores and baked fresh in the store. The average length of each trip is 300 miles. c. Strong brand recognition. d. Free Wi-Fi at most locations. However‚
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