What’s an Ultrasound Technician you ask? Ultrasound technicians‚ also known as obstetric sonographers‚ use sonography to generate images of babies during pregnancy. While sonography is commonly associated with ultrasound imaging during pregnancy‚ this technology is also commonly used to diagnose diseases and check for injuries. Today‚ diagnostic sonography can be used to scan everything from the nervous systems to blood vessels‚ tumors and more. Due to the safety of this non-invasive technology
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The New Laminating Machine by Ocamaster Specializing in the production and development of all kind of various LCD laminating machines‚ OCAmaster is a well-known manufacturing company that is currently under the spotlight. There is a high demand for the machines sold by OCAmaster and has served the entire Europe‚ North America‚ South America and other Western countries. Moreover‚ OCAmaster takes huge part in training schools on teaching about various repair and tuning services which has helped students
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foreign direct investment (FDI) is far superior to that of India. In fact‚ India has been considered an "underachiever" in attracting FDI. However‚ within this otherwise firm conviction about unmatched Chinese superiority in attracting FDI inflows vis-à-vis India‚ there has occasionally been some scepticism about what all China includes while compiling its FDI figures and consequently about the actual intensity of the FDI gap between China and India as suggested by the official statistics of the respective
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Coca-Cola India On August 20‚ 2003 Sanjiv Gupta‚ President and CEO of Coca-Cola India‚ sat in his office contemplating the events of the last two weeks and debating his next move. Sales had dropped by 30-40%1 in only two weeks on the heels of a 75% five-year growth trajectory and 25-30%2 year-to-date growth. Many leading clubs‚ retailers‚ restaurants‚ and college campuses across the country had stopped selling Coca-Cola3 and only six weeks into his new role as CEO‚ Gupta was embroiled in a crisis
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A-Bear offer a different types of bears and toys with different price. It’s range 15$-25$. Now it’s depend upon the customer demand. If they have the purchasing power to buy a 25$ bear they can buy it if not than to switch other lower price bear. Q.NO.2: Think all of factors of Build A-Bear product. Discuss in detail the value that build A-Bear creates fir its customer. Build A-Bear creates it’s own toy. When child goes to the toy store it give s an amazing satisfaction. The toy store also care our
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CHAPTER CASE 2.2: Pete`s p.74 Case Notes: 1. What interactions and discussion need to take place among the marketing‚ manufacturing‚ logistics‚ and finance departments? Explain the logistics department`s role in the introduction of the new product. The functional areas of marketing‚ logistics‚ manufacturing and finance should hold weekly sales and operations planning (S&OP) meetings to address the following: Identify firm planned orders which may be delayed to the customer. Notify key account managers
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Scanning the Marketing Environment Who are the primary competitors? How to ascertain their strategies‚ objectives‚ strengths and weaknesses‚ and reaction patterns? What are the key methods for tracking and identifying opportunities in the macro-environment? What are the key demographic‚ economic‚ natural‚ technological‚ political‚ and cultural developments? The Marketing plan Market survey Segmentation Identifying needs and wants Targeting Choosing a target market(s) Developping a market
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What is societal marketing? Societal Marketing in organizations aims in fulfilling the demands and needs of the consumers effectively and efficiently than their competitors keeping in mind the well being of the consumers and the society. This concept of societal marketing is based on social responsibility and it suggests that a company which only believes in exchange relationship with the consumers might not sustain long in the market. Therefore it is emphasized that marketers must look into satisfying
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strategic analysis for a given corporation. By looking at our Internal Analysis of General Electric (GE) we identified Strengths and Weaknesses and we were able to recognize the Distinctive and Core Competencies that exist within the General Electric organization. Our external analysis consists of two major analyses: The Competitive Analysis and the Industry Analysis. By taking a closer look into what our competition and overall industry has to offer‚ we will further get a better understanding of the
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Case Study #7: GE Question 1: Discuss the importance of B-to-B marketing and a strong B-to-B brand to GE. Needless to say it is very important to GE that they do well in B-to-B marketing and maintain a strong B-to-B brand. One of the obvious reasons is that a lot of GE’s product and service are business-oriented instead of consumer oriented‚ such as oil & gas‚ jet engines and industrial appliances. Many times‚ businesses need to be treated just like a human consumer‚ principles of basic marketing
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