Information Technology History of Computer The first computers were people! That is‚ electronic computers (and the earlier mechanical computers) were given this name because they performed the work that had previously been assigned to people. "Computer" was originally a job title: it was used to describe those human beings (predominantly women) whose job it was to perform the repetitive calculations required to compute such things as navigational tables‚ tide charts‚ and planetary positions for
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ABSTRACT PREFACE Our company has been given the faith by ABC Tech to organize a project. The project is to set up an Online Information Retrieval where all the academic materials published in Malaysia will be put online. So we have been allowed to come out with a project plan for the project. So this circumstance is the planning document to manage the Online Information Retrieval. This document is divided into eight main sections as the following: ← Introduction ← Needs
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Delivering Customer Value – Customer Relationship Marketing Introduction In the past few decades Customer relationship was none existence with business organization making no effort to build relationships with its customers. But since then strong competition has forced business to form long lasting relationships with its customers‚ if it needs to stay in business. The term Customer Relationship Marketing first emerged during the 1990’s. It was made possible due to the advancement in IT and
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Competing with Information Technology McGraw-Hill/Irwin Copyright © 2008‚The McGraw-Hill Companies‚ Inc. All rights reserved. 2008 The McGraw-Hill Companies‚ Inc. All rights reserved. Learning Objectives • Identify basic competitive strategies and explain how a business can use IT to confront the competitive forces it faces • Identify several strategic uses of IT and give examples of how they give competitive advantages to a business • Give examples of how business process reengineering
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Using value-chain analysis to discover customers’ strategic needs David W. Crain and Stan Abraham David Crain‚ a marketing and strategy consultant‚ is visiting professor of marketing at Whittier College‚ CA‚ and former Director of Marketing at Fluor Corporation (davidwcrain@aol.com). Stan Abraham is professor of strategy and entrepreneurship at Cal Poly Pomona (scabraham@ csupomona.edu) and author of Strategic Planning: A Practical Guide for Competitive Success (Thomson South-Western‚ 2006).
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Management III Semester TABLE OF CONTENTS S.NO | CONTENT | PAGE NO. | 1. | Introduction | 02 | 2. | Background | 02 | 3. | Operations | 03-04 | 4. | Connecting with the Customer base | 04-05 | 5. | CRM Strategies | 06-11 | 6. | Customer Policies | 12 | 7. | Conclusion | 13 | 8. | Bibliography | 14 | Let them know you appreciate them. Make good on all your mistakes
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Making sense of customer relationship management Software applications that automate the marketing‚ selling and service functions of the businesses. Levels of CRM: ◦ Strategic CRM ◦ Operational CRM ◦ Analytical CRM Winning and keeping profitable customers Focused on the development of a customer – centric company Three other major business orientations: ◦ Product – centric ◦ Production centric ◦ Sales – centric Focused on: ◦ marketing automation
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In the package delivery business‚ information technology has transformed the industry by allowing companies like UPS to operate in a near real time environment. The speed of delivery has increased through the use of computer systems which connects companies directly to their customers. According to Laudon (2013)‚ by utilizing technology such as bar-coded labels and handheld communication devices like the UPS Delivery Information Acquisition Device (DIAD) companies can plan for the most efficient
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Tools Customer Relationship Management Prof. Melvin V. Moraga Learning Objectives • Know what CRM is and its history. • Understand the importance of CRM. • Be aware of the potential benefits and costs of CRM. • Discuss the three phases of CRM. • Understand the four tasks to creating and developing CRM. • List the advantages and disadvantages of CRM. History of CRM B&S RM CIMS CRM e-CRM Time line Late 80’s Early 90’s Mid 90’s 2002 - Future B&S – Buying & Selling RM – Relationship Marketing
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“Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without the talking about the other.” -Bill Gates Nowadays‚ the internet has become an integral and essential part of daily living that majority of people have become attached to it and while some had taken it for granted. The many uses of the internet‚ running the gamut from personal communication to business services‚ have guaranteed that this robust technology is
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