[pic] ISTANBUL TECHNICAL UNIVERSITY MANAGEMENT FACULTY MANAGEMENT ENGINEERING PROGRAM ISL353E MARKETING “The Use of MIS as a Tool of Gathering Information and Making Decisions for FMCG Sector” Group 9 Hande GÜLÇİN Neşve HACIOĞLU Raşit KARANFİL Nebi Şahin YÜZER Efe BERBER INDEX 1. LITERATURE REVIEW 1.1. Introduction 1.2. Marketing Information and Customer Insights 1.3. Assessing Marketing Information Needs 1.4. Developing Marketing
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the Study According to the Business Dictionary (2013)‚ information refers to data that is accurate and timely‚ specific and organized for a purpose‚ presented within a context that gives it meaning and relevance and can lead to an increase in understanding and decrease in uncertainty. Information is valuable because it can affect behaviour‚ a decision or an outcome. For example‚ if a manager is told his/her company net profit decreased in the past month‚ he/she may use this information as a reason
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CONSTRAINTS IN DECISION MAKING The organization itself constrains decision makers and thus can create deviations from the rational model. Managers‚ for instance‚ shape their decisions to reflect the organization’s performance evaluation and reward system‚ to comply with the organization’s formal regulations‚ and to meet organizationally imposed time constraints. Previous organizational decisions also act as precedents to constrain current decision. Performance Evaluation Managers are strongly
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Methods of Group Decision Making No two groups will ever function in the same way while involved in the process of decision making. Some are proactive groups while there are other groups‚ which need a driving force or a facilitator to facilitate the process. There are several methods of group decision-making. Here are some of the common methods employed in the process of decision-making: Authoritarian Style The authoritarian style is like a dictatorship‚ in which the decision ultimately rests
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A manager‚ whichever type of organization he/she works in‚ very often faces situations where he/she has to decide/choose among two or more alternative courses of action. These are called as decision making situations. The different types of managerial decisions can be categorized in the following manner: 1. Routine/repetitive/programmable vs. non routine‚ non-programmable decisions; 2. Operating vs. strategic decisions. The routine/repetitive/programmable decisions are those which can be
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ON UNIT 5002: INFORMATION BASED DECISION MAKING As a manager‚ it is vital that all decision that I have to make is based on accurate and recorded information. Making decisions are everyday activities and very often it is being performed without really thinking about them. Information based decision making enables me to understand the problem solving cycle‚ use creativity in decision making‚ anticipate potential problems‚ gain the commitment of others to my decisions in order that they may be effectively
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STRATEGIC CHOICE AND STRATEGIC DECISION MAKING Andy Adcroft STRUCTURE • Why do things happen? • Generic Strategies • Criticisms of generic strategies WHY DO THINGS HAPPEN? Norms and what has happened before Environment Analysis Roles and wider functions Creation of options Organisational Analysis What we want to achieve Emotions‚ power desires‚ goals Age and frequency of behaviours What I want from this job Habits‚ rituals and routines Social factors Decisions are taken and implemented WHY
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Managerial Decision Making Kristen Betts March 27‚ 2011 There are several biases that affect the judgment of managers‚ however‚ here are just a few that are relatively common; availability heuristic‚ representativeness heuristic‚ the affect heuristic and the positive hypothesis testing. It is truly intriguing to understand how each of them affects reasoning and judgment. The Availability heuristic is when individuals look for frequency of information‚ likely causes or even probability
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In today’s ever changing economy and fast paced lifestyles it might seem difficult to find time to think about who we are as individuals. This includes what our strengths and weaknesses‚ our drives and personalities‚ and our habits and values are. This is because many individuals are just not inclined to spend large amounts of time on self-reflection. Even when personal feedback is presented to us‚ we are not always open to it‚ because honest feedback is not always flattering. Consequently‚ many
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Judgment in Managerial Decision Making Mildred Rushing MGT600-1401C-06 IP1 American Intercontinental University Instructor Tom Wamalwa January 19‚ 2014 Abstract The term “formal research” traditionally refers to conducting an experiment under controlled conditions in order to discover‚ demonstrate or test a hypothesis. On the other hand‚ a “business proposal” is considered the systematic gathering of information with the intent of arriving at an optimal solution for a given
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