1 Developing Communication Strategy Advantages and Disadvantages of Different Types of Media Different media have different strengths‚ weaknesses‚ drawbacks‚ advantages and costs. An effective communication strategy usually uses a mix of at least 2 or 3 different types. Choice of media and format depends on: 1. your audience(s) √ 2. your budget √ 3. the communication channels best for your specific audience(s) and √ 4. how long the communication intervention will continue 5. and how critical
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The pros of social media Social media has become massively popular in recent years and for good reason. There are a lot of benefits to using social media. While not everybody will agree that it is a good thing and there are certainly some disadvantages to it on the whole it would be fair to say that the benefits outweigh the negatives. This is a big part of why social media has become so popular. The main pro of social media is that it allows you to interact with far more people than you would
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Social media: does it fit in the marketing mix? In recent years marketers have taken notice of the new phenomenon known as social media. This new “craze” has swept the general public of the world‚ and left marketers and advertisers with questions. How does all this fit in the current marketing mix? In the following paragraphs I would like to discuss three similarities and differences that social media holds with traditional advertisement. The first‚ and probably most obvious‚ is the similarity
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Nowadays information is accessible to almost everyone in this world. We can exchange ideas and broaden our horizon with the help of the means of communication & Media such as comics‚ books‚ radio‚ television‚ film or theatre. However‚ I believe not all these provide good quality information and I will try to analyze them. First of all‚ I would like to compare two ways of broadcasting information‚ namely TV and books. In my opinion‚ books are much more useful than Tv is and I believe there are
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Duran 1 Louie Duran Mrs. Brady A.P. English Language and Composition 18 September 2012 The Influence of Language on Culture and Vice Versa Through a definitive perspective‚ language is one of the most quintessential aspects to characterizing culture. Similarly‚ culture is what can finitely or infinitely bind a region to a single method of communication. Through complex analysis‚ the most imperative concepts that bring them into a mutual symbiosis involve the act of using both as a utensil
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As the media landscape continues to change‚ and marketers shift more and more of their monies into new media‚ there are those who predict that some traditional media‚ like TV and newspapers‚ may not survive - at least in their present forms. Do you think this is an accurate statement? Why or or why not? Provide examples to support your position. When I first read this question‚ my initial response was that traditional media is still – and will always be - relevant. Thinking of it the same way people
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share this profile with others. These sties are getting popular day by day. Now days these sites have become an important part of our lives. Most of us have joined any of these sites to share different things with our friends‚ relatives‚ communities etc. These sites are different in their nature. How these sites work? When a person joins a Social Network Site (SNS) he makes his profile. You have to mention every thing in this site like your name‚ father ’s name‚ date of birth‚ nationality‚ education
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INFLUENCE OF THE MEDIA OVER THE PEOPLE Within a social structure‚ there are many factors that influence how individuals view others and themselves. As an example‚ an individual’s social class‚ cultural beliefs‚ and commitment to religion will influence how that person functions within a social structure. While all of these factors and many more control the way we function within society‚ the most power influence is the media. With the ability to impact our everyday lives‚ the media determines
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Introduction What percentage of the audience actually trust what they see on television? How many times have you felt that a particular topic is being inclined to a certain political belief? Have you ever come across a situation where you felt that what you were seeing was sort of fabricated to the advantage of the interests of that media? Have you ever felt that you seem to be viewing more hours of advertising than actual media content? These are questions that lingers in the minds of media analysists
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People Control Media Or Media Control People? Is very interesting the way media control people‚ in first instance media was created to get people informed instantly about what was happening in the world instantly‚ but as its commonly presented in society‚ humans abuse of power‚ this time they used it to hypnotize people‚ somehow media control people because they use many subliminal messages which at last make humans to change their mind‚ and probably what Mr. Cernik says is true‚ “television make
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